Real Estate Marketing Academy

#ICSF 2015 Insights: Real Estate Marketing Ideas from 14 Inman Connect Speakers

By Matthew Bushery

About

ICSF Inman Connect San Francisco real estate conferenceInman Connect is a real estate conference that always brings together thousands of like-minded industry members to discuss the latest trends in home buying and selling, pitch new products and services, learn how to better market and sell to consumers, and network with fellow agents, brokers, techies, and experts.

This year’s Inman Conference in San Francisco at The Hilton Union Square on August 47 was lively, as dozens of interesting and informative sessions took place, countless brands showcased their unique platforms and offerings, and the brightest minds in real estate shared words of wisdom with the vast crowd in attendance. Inman Connect is truly a spectacle to behold, but if you didn’t make it this time around, not to worry: we’ve compiled some of the most intriguing tips, tricks, and thoughts from speakers who took the #ICSF stage and share them below. Feel free to tweet their insights to your network!

14 Insights from Inman Connect San Francisco

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BONUS INSIGHT!

A Quick Glimpse of the Happenings at #ICSF

In addition to gleaning insights from some of the most respected and successful real estate pros in the business, we also snapped some shots of the events throughout the halls at the Hilton — from the many enthralling sessions to the big and small brands who set up shop on the exhibition floor (including Placester). See some of who attended and what went down at Inman Connect below:

Inman Connect San Francisco ICSF real estate conference

Right before day one officially got underway, the Inman real estate conference crowd continued to meet and greet (and try to move up to get the best seats in the house, of course).

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Inman Connect San Francisco ICSF real estate conference Brad Inman

Brad Inman takes the stage for the first time to discuss his viewpoints on the state of real estate and introduce the day’s sessions, each of which was enlightening.

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Inman Connect San Francisco ICSF real estate conference Brad Inman

Here, Brad relayed five major trends taking place in the real estate industry today, including evolving data technologies and how they shape the online home search for consumers.

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Inman Connect San Francisco ICSF real estate conference

Don’t think you can learn valuable real estate marketing strategies from dating experts? The attendees at this session featuring April Beyer, Lani Yadegar, and eHarmony’s Steve Carter beg to differ.

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Inman Connect San Francisco ICSF real estate conference Dottie Herman Mauricio Umansky

Indie brokerages vs. franchise agencies: The debate rages on as to which is better. Mauricio Umansky, Dottie Herman, Bob Moles, and Alex Perriello shared their thoughts on the subject.

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Inman Connect San Francisco ICSF real estate conference

As Inman calls them, here are the “new kids on the block” of real estate, each of whom helps run various emerging real estate firms. Keep an eye out for these young industry hot shots.

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Inman Connect San Francisco ICSF real estate conference The Broke Agent Wes Pinkston

The joke’s on you if you take your real estate marketing and sales efforts too seriously. The gents behind The Broke Agent, Eric Simon and Wes Pinkston, share how humor can help agents connect with their audiences.

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Inman Connect San Francisco ICSF real estate conference Roh Habibi

Millennials are an intriguing demographic for agents, and these ones who discussed Gen Yers at #ICSF, including Katharine Carroll and Million Dollar Listing San Francisco’s Roh Habibi, certainly know how to secure their business.

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Inman Connect San Francisco ICSF real estate conference Andrew Greenwell

Yet another Million Dollar Listing star, the SF edition’s Andrew Greenwell, spoke at length about how he became a “super sonic” agent along with Christophe Choo, Tanya Dzhibrailova, and David Kramer.

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Inman Connect San Francisco ICSF real estate conference Seth Price Chris Smith Curaytor

Placester VP of Marketing & Sales Seth Price joined Curaytor’s Chris Smith and a bevy of unique real estate personalities for a live iteration of Smith’s #WaterCooler podcast series.

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Inman Connect San Francisco ICSF real estate conference Audie Chamberlain Katie Lance Chris Scott

Seth also took the stage with fellow real estate marketing pros Katie Lance, Jessica Swesey, Audie Chamberlain, and Chris Scott, where they each dispensed lots of online marketing wisdom.

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Inman Connect San Francisco ICSF real estate conference Seth Price Chris Smith Teri Conrad Marguerite Giguere

Sensing a theme here? Seth joined Smith once again along with Marguerite Giguere, Joshua Dorkin, and Teri Conrad to share tips and tricks with the agent crowd on how they can use podcasts to build their personal and professional brands.

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Inman Connect San Francisco ICSF real estate conference Placester

While Seth shared his real estate marketing ideas on stage, the rest of the Placester crew was back on the exhibition floor, sharing our own marketing advice and informing attendees about our offerings.

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Inman Connect San Francisco ICSF real estate conference Placester

Our team members Phoebe and AJ had a blast talking with agents and brokers from across the country.

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Inman Connect San Francisco ICSF real estate conference

And we figured we’d include this shot of San Francisco just because … well … San Francisco. Until next year, #ICSF!

Want to stay up to speed on all of the great real estate industry events taking place year-round? Check out our in-depth Academy post, which highlights several of the most popular and revered real estate conferences that take place regularly throughout the U.S.

Did you attend Inman Connect San Francisco 2015? What real estate marketing ideas and sales advice did you pick up from the speakers you heard and sessions you attended? Share what you learned with us in the comments below!

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