Choose a plan that’s right for you

Try Placester for free, no credit card required. Pay by month or the year, and cancel at any time.

Starter Plan

A single site solution for design and branding focused agents & teams.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$100
/ month

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$80
/ month

Advanced

For design and branding focused agents, small brokerages & teams.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Standard Plan

Luxe website designs

Advanced design controls

Custom landing pages

Advanced lead capture

3rd party integrations

Phone support

$190
/ month

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$150
/ month

Office Builder

For design conscious brokerage’s that want to offer and manage digital marketing for their agents.

$300
/ month

Includes everything in Advanced

Advanced websites for agents

Agent & office roster pages

Agent profile pages

Onboarding Automation Tools

Site duplication

Super admin access

Basic CRM for agents

Concierge Custom

Created for scaling brokerages. A dedicated marketing support team to handle recurring workflows and one off tasks.

$1250
/ month
Learn more
Per month, billed monthly

Includes a dedicated project manager

Dedicated on-demand creative team

30 on-demand service hours per month

Workflow automation tools

Everything in Office Builder Plan

Onboarding to get everything set up

Video, phone and live chat support

*Extra hours are billed at $25 per hour

*Active agent & IDX fees apply

Starter Plan

For agents wanting to get started with digital marketing.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$100
/ month

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$80
/ month

Advanced

A single site solution for design and branding focused agents & teams.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$190
/ month

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$150
/ month

Office Builder

For design conscious brokerage’s that want to offer and manage digital marketing for their agents.

$300
/ month

Includes everything in Advanced

Advanced websites for agents

Agent & office roster pages

Agent profile pages

Onboarding Automation Tools

Site duplication

Super admin access

Basic CRM for agents

Concierge Custom

Created for scaling brokerages. A dedicated marketing support team to handle recurring workflows and one off tasks.

$1250
/ month
Learn more
Per month, billed monthly

Includes a dedicated project manager

Dedicated on-demand creative team

30 on-demand service hours per month

Workflow automation tools

Everything in Office Builder Plan

Onboarding to get everything set up

Video, phone and live chat support

*Extra hours are billed at $25 per hour

*Active agent & IDX fees apply

Starter Plan

For agents wanting to get started with digital marketing.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$100
/ month

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$64
/ month

Advanced

A single site solution for design and branding focused agents & teams.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Standard Plan

Luxe website designs

Advanced design controls

Custom landing pages

Advanced lead capture

3rd party integrations

Phone support

$190
/ month

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$120
/ month

Office Builder

For design conscious brokerage’s that want to offer and manage digital marketing for their agents.

$240
/ month

Includes everything in Advanced

Advanced websites for agents

Agent & office roster pages

Agent profile pages

Onboarding Automation Tools

Site duplication

Super admin access

Basic CRM for agents

Concierge Custom

Created for scaling brokerages. A dedicated marketing support team to handle recurring workflows and one off tasks.

$1250
/ month
Learn more
Per month, billed monthly

Includes a dedicated project manager

Dedicated on-demand creative team

30 on-demand service hours per month

Workflow automation tools

Everything in Office Builder Plan

Onboarding to get everything set up

Video, phone and live chat support

*Extra hours are billed at $25 per hour

*Active agent & IDX fees apply

Save 20% by paying annually

Starter Plan

For agents wanting to get started with digital marketing.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$100
/ month

Per month billed annually, or $80 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Responsive website

Code-free site editor

IDX listing display tools

Simple CRM & autoresponders

Testimonial display

Unlimited posts and pages

Online support

$64
/ month

Advanced

A single site solution for design and branding focused agents & teams.

BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required
BuyRequest a demoTry free for 30 days
30-day trial, no credit card required

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$190
/ month

Per month billed annually, or $190 billed monthly *NAR members save 20% through the REALTOR Benefits® Program

Includes everything in Starter

Enhanced website designs

Complete design controls

Custom landing pages

Advanced lead capture

Royalty Free Media Library

Role based admin access

3rd party integrations

Phone support

$120
/ month

Office Builder

For design conscious brokerage’s that want to offer and manage digital marketing for their agents.

$240
/ month

Includes everything in Advanced

Advanced websites for agents

Agent & office roster pages

Agent profile pages

Onboarding Automation Tools

Site duplication

Super admin access

Basic CRM for agents

Concierge Custom

Created for scaling brokerages. A dedicated marketing support team to handle recurring workflows and one off tasks.

$1250
/ month
Learn more
Per month, billed monthly

Includes a dedicated project manager

Dedicated on-demand creative team

30 on-demand service hours per month

Workflow automation tools

Everything in Office Builder Plan

Onboarding to get everything set up

Video, phone and live chat support

*Extra hours are billed at $25 per hour

*Active agent & IDX fees apply

All Placester plans include:

A fully customizable responsive website, site editor, unlimited pages, modules & widgets, simple CRM & autoresponders, IDX listing display tools, access to our very personable and very helpful customer care team, and more…

Get started

*Each plan requires a monthly IDX support fee

Placester charges IDX Support Fees for every approved MLS Contract. For customers on Starter and Advanced, it's $5/mo for every approved MLS Contract, while on Office Builder it's $9/mo for every approved MLS Contract.

Placester Support

Contact support anytime, whether you’re troubleshooting issues or looking for marketing advice—we’ve got you.

Placester Services Marketplace

Hire a Placester creative assistant to help you with everything from a custom website build and SEO to testimonial import and content creation.

Concierge Custom

Hire a dedicated team of Placester creative assistants to help your marketing team get more done.

Show Full breakdown
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Additional websites
Starter
Advanced
Office Builder
Additional website
$25 per site
$25 per site
$5 per active agent site (launched site)

Our position is straightforward: you shouldn’t need an IT team or coding knowledge to change the look and feel of your site, add an agent, create an area page, change copy, update images, load a video, or even optimize details like featured listings, office rosters, and SEO. All Placester sites start with a professionally crafted design, purpose-built for real estate by our UX/UI Design Team. Placester Design’s set a site’s style and functionality so you have a great starting point on which to create. From there you change layouts, copy, fonts, buttons, colors, modules & widgets to display your content as you see fit. The Advanced and Office Pro Plans have power users features that allow more granular control over the way your site looks and integrates with other tools.

Office website ($25 per site)
$25 per site

Our position is straightforward: you shouldn’t need an IT team or coding knowledge to change the look and feel of your site, add an agent, create an area page, change copy, update images, load a video, or even optimize details like featured listings, office rosters, and SEO. All Placester sites start with a professionally crafted design, purpose-built for real estate by our UX/UI Design Team. Placester Design’s set a site’s style and functionality so you have a great starting point on which to create. From there you change layouts, copy, fonts, buttons, colors, modules & widgets to display your content as you see fit. The Advanced and Office Pro Plans have power users features that allow more granular control over the way your site looks and integrates with other tools.

Frequently Asked Q’s

What’s the difference among the four plans?

The Starter Plan is a single site solution, perfect if you are an individual agent looking to get started with digital marketing.

The Advanced Plan is a single site solution, ideal for design and branding focused agents & teams, that don’t need to manage agents, but want more control over creating a custom website, with advanced website functionality and integrations to sync your site with other software.

The Office Builder Plan is ideal for growing organizations (brokerages and large teams) that differentiate on design and brand but also need to showcase, recruit, and support multiple agents to build their office.

The Concierge Custom Plan is perfect for organizations that want to expand their marketing capacity and deliver concierge support to their agents. Concierge Custom is a custom website. Except totally different, it comes with a dedicated team to help manage all the on-going website marketing needed to support the brand of your entire organization.

What is active agent pricing?

When adding agents to an Office Builder account, we only charge when an agent launches their site. That’s what we call an active agent. Most real estate software pricing is designed to charge you per agent regardless of how many agents on your team are using the software. At Placester, you only get billed $5 per month for agents who launch their websites, so you don’t pay for the ones who who are just checking it out. And if someone you already paid for becomes inactive, we’ll automatically stop billing your account for that agent. It’s only fair.

What’s the difference between Enterprise Custom and Concierge Custom?

Enterprise custom is a setup package for brokerages that want a custom site for the brokerage but also want us to setup sites for up to 100 agents. Concierge Custom is monthly subscription that includes 30 hours a month from a dedicated creative team to help with all things website marketing. Only choose Concierge Custom if you need on-going help to support your organization with website marketing activities.

How customizable is the website?

Our position is straightforward: you shouldn’t need an IT team or coding knowledge to change the look and feel of your site, add an agent, create an area page, change copy, update images, load a video, or even optimize details like featured listings, office rosters, and SEO. All Placester sites start with a professionally crafted design, purpose-built for real estate by our UX/UI Design Team. Placester Design’s set a site’s style and functionality so you have a great starting point on which to create. From there you change layouts, copy, fonts, buttons, colors, modules & widgets to display your content as you see fit. The Advanced and Office Builder Plans have power users features that allow for even more granular control over the way your site looks and integrates with other tools.

Does Placester integrate with ... ?

Take a look at our integrations, there are hundreds available. If something you need isn't there yet, let us know — we're always adding new options to our integrations lineup.

Is the CRM included or is there an extra charge?

Placester includes our Simple CRM and autoresponders on all plans, plus drip email and email blasts. We also integrate with dozens of CRM’s if you have one you already love.

Can I cancel my account at any time?

Yes. We would hate to see you go, but If you ever decide that Placester isn’t the best real estate website platform for your business, simply cancel your account and continue to use Placester until the paid portion of your plan runs out.

Can I change my plan later on?

Of course! You can upgrade or downgrade your plan at any time.

What are your bandwidth fees?

There are none. All Placester plans include unlimited bandwidth for free.

Do I need a web host?

Placester includes secure, unlimited website hosting on all plans.

Is there a fee to have IDX on my site?

Sadly yes, supporting IDX is not free. But instead of charging for an IDX plugin, we charge a small IDX support fee to handle all of the work behind the scenes so your listing data can display beautifully on your site in compliance with your MLS. Placester charges IDX Support Fees for every approved MLS Contract. For customers on Starter and Advanced, it's $5/mo for every approved MLS Contract, while on Office Builder or Concierge Custom, it's $9/mo for every approved MLS Contract which covers the main office site and all active agent sites.

Can I hire someone to design a custom website?

The short answer is yes. We can build you an amazingly beautiful custom website in a fraction of the time and without the insane design fees charged by agencies. You could also bring your own designer, grant them admin access so you can collaborate with them in real time.

Is there a setup fee?

No setup fee is required, that would make the free trial, less free. We built the Codeless customizer so you can easily create beautiful custom websites on you own or with help from our creative assistants. That said, most people who say they want to do it themselves, really want it done for them. We suggest that you go with a semi-custom or custom website build to get the site you really want.

What do you mean when you say Simple CRM and autoresponders?

We have intentionally avoided adding every bell, whistle, and feature to our CRM as most people don’t use all the bells and whistles and don’t want to pay for features they don’t need. If you are a CRM power user, our Simple CRM won’t work for you and you should use one of our CRM integrations. But, if you want to track your leads and your contacts, import leads automatically from Zillow, Realtor.com etc, send them emails automatically, allow them to save searches and send them property alerts. Then, what we call Simple CRM and autoresponders will be just what you need without the silly bells and whistles!

Do I need to enter my credit card info to sign up?

No need. You can sign up and use Placester for 30 days without entering your credit card info. You will need to enter a credit card and choose a plan in the following scenarios. 1) If you want us to do it for you and choose a website setup package. 2) Whenever you decide to launch your site. 3) You want to sign up for Office Builder or Concierge Custom.

How long are your contracts?

All Placester plans are month to month unless you sign up for an annual or biennial plan.

Do you offer a discounted plan?

Yes, we offer a 20% discount on annual plans and a 25% discount on biennial plans, when they are paid upfront.

Can I use my own domain name?

Yes, we highly recommend it. You can use an existing domain that you own or purchase a new one from any domain name vendor. We also provide a free   sub-domain name to all plans on sign up so you can get started right away.

How many agents can I add to the Office Builder plan?

You can add as many agents on your Office Builder plan. You will only pay for agents that are active, meaning, they have launched their website. $5 per month per active agent website. There are no commitments, and you can deactivate agent websites anytime you like.

Is it possible that my MLS will also charge me for IDX?

Yes, your MLS may charge you a separate fee apart from Placester. This is the IDX world we live in. The data and the people to support it are not free.