#1 – Carve out a niche
One way to differentiate yourself from the thousands of real estate agents is to carve out a niche.
For example, you can establish yourself as the “go-to expert” for a specific neighborhood, a type of sale, such as first-time buyers, or a type of community, such as urban or rural. These are the sort of things that can set you apart from the rest.
#2 – Invest in your online presence
As an agent, you have to be prepared to invest in your online presence, especially your website. With so many buyers searching the web for their next property, you have to make sure they can find you straight away.
Creating a mediocre website and leaving it to gather dust won’t cut it. You need a modern design with the latest news and listings for your area. Plus, you’ll want to include testimonials from satisfied clients to show visitors you’re knowledgeable and successful.
Using Placester, agents and brokers can get started with a beautifully designed and conversion-optimized site in minutes with IDX functionality built-in.
#3 – Target the channels your clients are using
Aside from a website, you’ll want to promote your brand online through social media. The key here is to target the channels your prospects and clients are using. With so much noise online, it’s best to focus on a couple of channels where you can make an impact.
Mix your content between listings, community news, and behind the scenes in your business. And make sure to listen and respond to conversations as well as posting.
When it comes to offline activities, apply the same logic, and target the areas your prospects use. For example, it may be applicable to promote your brand with direct mail, cold calling, or by hosting open houses.
#4 – Be consistent across all channels
Whether you’re online or offline, it’s essential to keep your brand consistent across all your marketing channels.
That means your logo, colors, tone, messaging, and value proposition all need to be consistent. Use the same graphic designer for different media, such as email templates and banner ads, so that your branding is consistent.
Also, you need to be relevant, authentic, and genuine to who you are. Your personality is as much a part of your brand as your logo and brand colors. And customers expect a consistent level of service from start to finish.
Word of mouth referrals is still an important source of business. You want potential buyers and sellers to choose you based on the experience they heard about your brand from their friends and family.