Team Placester consists of several people who make it possible to provide interesting articles to Marketing Academy. Our creative team consists of a specialized copywriter, SEO specialist, developer, content managers, and design team.
The Best Real Estate Broker Software Platforms for Managing Agents in 2023
Placester offers real estate broker software to help you manage your agents and transactions. Book a demo to learn more.
Real Estate CRMs for Agents and Brokers: 10 Perfect Options for Real Estate in 2023
Find out how to use CRM software to create a more efficient and effective real estate business.
Top Apps for Real Estate Agents: 2023
Find out which apps can help you achieve your real estate sales goals. Learn about the best tools to organize and market your real estate business with these top applications.
14 Website Pages You Should Already Be Using (Because They Generate Leads)
Every page on your website should have a clear purpose and direction that will ultimately direct visitors into your sales funnel of prospects, whom you can contact and nurture depending on their preferences and stage in the home sales or purchase process. Check out 14 website pages that help you generate leads.
Content for Real Estate Agents - Comparison
Content real estate marketing is a surefire way to attract users from search engines and social media straight to your website. The more valuable information you share, the more web traffic you'll get.
Real Estate Facebook Ads 2022: 6 Types of Ads That Work
Learn how to create Facebook ads for real estate to promote your Facebook page, boost Facebook posts, get clicks and conversions on your website, and more.
Advertising Options for Real Estate Agents: From Print Ads to Online Marketing
Want to advertise your real estate business? Everything you need to know about advertising for real estate agents, from print ads to online marketing.
15 Tasks for a Virtual Assistant in Real Estate
Real estate agents have a lot of work to do and it can be hard finding the time for everything. That's why so many choose to hire a virtual assistant! Virtual assistants will take care of some tedious tasks, saving you valuable hours every week.
How should you approach creating your website? Take the quiz and find out!
Deciding to build your website and have your online presence structured finally is a big one. It requires awareness of your needs and familiarity with the product you are considering purchasing. You might be wondering which approach you should choose for creating your website. Take our quiz to find our which Placester plan is the best fit for you!
The Average Real Estate Broker Salary in 2022: How Much Do Real Estate Brokers REALLY Make?
Wondering how much money you can make as a real estate broker? Here's a look at average salaries across the U.S., plus tips on how to make more money in your career.
How to Become a Real Estate Broker
Want to become a real estate broker? This guide will show you how to get licensed in each state and build a successful brokerage. Click for full guide!
The 5 Steps to Agent Onboarding (And 4 More for Offboarding) Every Brokerage Should Follow
Consider implementing at least a token effort at each of these steps of agent onboarding and see if it doesn’t help agents adjust faster to life at your brokerage.
How to make Real Estate Ads? | Placester
Learn how to make effective real estate ads with Placester's guide. Get tips for targeting your audience, writing persuactive copy, and measuring success.
Real estate email marketing: How It Works (and Helps)
Learn how to create a real estate email marketing campaign that converts with our tips and best practices.
How to 'Go Live' With Your Listing
When you have a new listing to promote, creating a Facebook Live tour for it has become almost standard practice in 2022. And if you've never gone live with a listing before, this can be a brilliant opportunity!
Examples of Perfect Real Estate Branding
One of the most important elements of the brand is the color palette including the leading or distinguishing color, font, and logotype. Check out our most popular website designs.
10 Real Estate Website Integrations to Streamline Your Business
From the most basic integrations available in real estate to sophisticated new opportunities you probably didn’t know existed, we’ve curated a list so you can get a sense of what’s out there.
The New and Growing Real Estate Brokerage’s Hiring Plan: Finding Your Staff
Building new or growing real estate brokerage, you need the right people to make it fly. We want to help you with the hiring process. Let's check who you need the most and how you can recruit them for your organization!
Real Estate Social Network: 20 Useful Social Media Groups in 2022
Want to network with other real estate professionals? or maybe you want to learn from the industry pros? Check out these 20 social media groups on Facebook & Linkedin, and follow these accounts on Instagram.
Introduction to Real Estate Brands And What Makes A Great One
What goes into a brand? How do you create an aesthetic that’s instantly recognizable as “yours” and that reminds your loyal fans why they love working with you? We’re going to get into the basics.
How To Ask Your Clients for Reviews (And Get Great Ones)
Getting your clients to review your business is a solid move for your future. More and more buyers and sellers are indeed turning to reviews before they decide on a real estate agent, and it’s also true that good reviews can bump you to the top of search listings on specific platforms, including the almighty Google itself.
Building your Unique Value Proposition: 8 steps to success
If you’re not sure how to create your Unique Value Proposition (UVP)—or you’d simply like to try a more standardized approach—we’ve broken the process into eight steps. Learn more!
How to Find Real Estate Pictures Worth 1,000 Words (That Don't Cost $1,000)
Check out our article, which explains what images you can use on your marketing activities. Find out free and paid stocks you can use to download memorable real estate photos.
9 Standard Components Every Agent's Website Needs (And 11 Ways to Make Them Even Better)
Find out what must-have real estate website components you're obligated to provide and what you can do better than others to stand out. Read the article.
Bridging the Gap: How to Test Your Real Estate Website for Mobile Responsiveness
Do you know what components make an excellent mobile website? Let's check together! And then, we show you how to test your real estate website for mobile responsiveness.
17 Concierge-Level Real Estate Services to Delight Your New Clients
Moving Sucks! But you can make it better with these 17 real estate services. Find out how you can smooth the moving process for your clients that they won’t be able to resist raving about you to all their friends.
12 Tips for Crafting a Real Estate Email Signature That Shines
Read the article to know what’s enough, what’s too much, and when you should add or delete an item from your real estate email signature.
I Want to Be a Broker One Day! 18 Habits of Successful Real Estate Brokers
How can you improve yourself in the ways that will make the most significant difference once you start building your brokerage? In this article, we present 18 habits of Successful Real Estate Brokers, which you’ll want to begin establishing immediately.
Leverage Your Real Estate Reviews in 5 Steps
Read our article, in which we’re covering the basics of getting a real estate reviews system up and running in your business.
14 Steps to Building Your Reputation As a Real Estate Community Expert
Set yourself apart from the other agents and build your reputation as a real estate community expert. Become the go-to person in the area for any real estate needs.
Building Your Brokerage Branding for Growth
Your brand is how your customers recognize “you” (or your brokerage) instantly. There are a few different things to consider when you’re putting a brand together for longevity and expansion. Read our article to learn more.
Property Page Basics: What To Include On Your Property Pages
In our article, you will find the foundation of a property page and how to make yours top-notch. Considering that 41% of buyers begin their home search online looking at homes for sale, these are opportunities you don’t want to overlook.
Creating A Stellar Ode To A Home
Read our four steps guide to Creating A Stellar Ode To A Home. You can read & download the question set needed to do so.
101 (New) Hyper-Local Blog Post Ideas for Real Estate Agents
We’ve compiled a list of 101 hyper-local blog post ideas for real estate, divided by category to make it easy for you to figure out your strengths, weaknesses, and what to tackle first. Check out what we prepared to help you grow!
Holiday Marketing Ideas: 16 Marketing Ideas for Agents
Holiday marketing can be a challenge for real estate agents. Here are 16 marketing ideas any agent can follow to succeed this holiday season!
Time-Blocking Tips for Real Estate Agents: How to Get Started Managing Your Time Wisely
Time blocking tips help real estate agents to become more productive. Learn how to take control of your time management.
What makes a happy real estate agent? And why should brokers care?
Placester turned to agents themselves. We asked them to rate how they feel about a number of topics, including how supported they feel by their brokerages in very specific areas. Read the survey summary.