Starting a real estate blog is one of those business ideas that many agents know will be lucrative (we’ve all heard stories about agents writing that one blog post that seems to bring in endless clients) … but actually getting pen to paper, or fingers to keyboard, is a different story. What are you going to write about that’s actually interesting and will show people you know your area?
Establishing yourself as a local expert means you should be blogging about a lot more than just real estate. Though it’s important to show that you know what’s happening in the market, it’s also crucial to not just throw up listing post after listing post in the hopes that someone will eventually care. To create a blog that locals are going to want to visit (whether they’re in the market to buy or sell a house), you’ll need to give them information that they crave … but can’t find easily anywhere else. If you can do that well, you’ll develop the traffic and readership to generate those sweet, sweet blog leads.
We’ve compiled a list of 101 hyper-local blog post ideas, divided by category to make it easy for you to figure out your strengths, weaknesses, and what to tackle first; if you publish two or three of these every week for a year, you’ll be amazed by what it does for your business (and general visibility in the market). And if you sincerely don’t have time to blog, but still love the idea, we have writers available who understand real estate and can help shape these ideas for your market and audience!