If you’re a real estate agent or broker, then it’s probably safe to assume you’ve already got some kind of web presence (especially if you’re already reading this!) To say you can’t ignore the internet when it comes to marketing your real estate services in 2022 is a bit like saying we need oxygen to survive: So obvious it almost doesn’t bear mentioning.
Even if everybody in real estate knows that you want to get traffic to your website … it’s not always so clear what exactly is supposed to happen to your visitors after they arrive. Lead conversion hinges on your ability to give those visitors what they want—both immediately, and in the future when they’re making a decision to work with you.
This means that every page on your website should have a clear purpose and direction that will ultimately direct visitors into your sales funnel of prospects, whom you can contact and nurture depending on their preferences and their stage in the home sales or purchase process. It’s not enough to have an IDX-driven website with clean designs and customizable branding options; those are must-haves in today’s digital world.
Already have these pages on your website? Pat yourself on the back, and make sure you’re optimizing them so you can turn more of your visitors into future clients.
Missing a couple—or five or ten? Consider which are highest-value for your business today and prioritize adding those. And if you don’t have time or need some help, the Placester Services Marketplace can put them together for you!