Get our complete guide on how to form and execute a lead-generation strategy for real estate growth

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If a real estate agent doesn’t have leads, then they don’t have a business at all. It’s all too easy for agents to get complacent when they start to get busy, but without a steady way to continue to generate leads, agents will eventually find their pipeline dry—and will find themselves scrambling for business when that happens. Smart agents avoid this eventuality by creating a lead-generation strategy that’s self-sustaining and poised for growth, then following it religiously. Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

You are:

• A real estate agent whose lead-generation strategy needs some work, or who hasn’t gotten serious about creating one yet.
• A licensed real estate assistant who helps manage lead generation for an agent, team, or brokerage, and wants to understand more about how and why it works.
• A managing broker who needs to educate agents about lead generation, why it’s important, and how to get started.

You want:

• To understand why lead generation is the foundation of your real estate business.
• To create a stream of buyer or seller leads through your sales funnel.
• To build a diverse system for generating leads that doesn’t rely too much on any single source of leads (especially paid leads).

What you’ll get:

A 44-page, eight-chapter guide to lead generation that will explain exactly why it’s important and how to think about it. You’ll learn the difference between inbound and outbound marketing, traditional and digital marketing tactics, how to think about qualifying your leads, the basics on nurturing your leads, and how to take your lead-generation to the next level with iteration and improvement. No matter where your lead-generation strategy is—fledgling or soaring high—you’ll learn something new you can use to improve it.

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