Home Buying Tips and Tricks to Include in Your Ebook
The best home buyer guides don’t offer just high-level guidance and suggestions for prospective homeowners. Rather, they impart meticulous advice and recommendations for would-be buyers that can help them find the right home for sale, make the right bid, and work with the right agent.
Here are some words of wisdom you ought to include in your revamped real estate ebook for buyers:
Build your personal finances and credit well in advance to get the best loan terms.
The largest home-buying demographic of 2015, according to the National Association of REALTORS®, was once again Millennials, who accounted for 35% of all buyers during the year. If there’s one thing you ought to know about this generation, it’s their personal finances have been highly strained, thanks in large part to student loan debt that far exceeds that of any other generation to come before it. That means it’s vital to explain to your home buyer audience, including and especially members of Generation Y, the importance of not only saving up for a home purchase, but also doing other things to enhance their fiscal well-being. For instance, teach them to use their credit cards responsibly and be careful with other loans they take out so they can keep their credit score in good standing for their home purchase.
Regardless of the niche buyer demographic you’re most accustomed to prospecting and working with, make sure you note the various ways in which your audience understands how to successfully balance their finances and grow their personal wealth to the point they can afford to buy the property they desire, whether it’s a starter home, dream upgrade, or retirement residence. A premier way to show your home buyer leads what it takes to purchase properties in your local market is to relay what the typical listing sells for in your area and break down these sales by neighborhood, housing type, and other key characteristics — in other words, go above and beyond to inform them about both your market and money-saving best practices to prepare them accordingly for their home search.
Don’t try to find the “right” time to enter the market — just enter when you’re ready.
In addition to teaching your home buyer audience how to save up for their big investment, explaining to them there is no one “right” time to enter the market is also important. Search “best time to buy a home” in Google, and you’ll get a wide variety of differing results. For instance, though research from RealtyTrac in 2015 found October is the best month to make a home purchase, every housing market across North America is unique and that statement can’t ring true for each and every one of them. Because of this, use the home buyer guide we provide to educate your audience about how they ought to begin their home search when their finances are finally ready, not when some pundits say they should enter the market.
Sure, there may be some serious down periods in your market during which home listings are few and far between, but if your buyer leads are committed to acting now (or very soon), then do what you do best: Conduct research on their behalf to find them the homes for sale that fit their list of preferences and must-haves, and begin touring the ones they deem worthy of touring. Waiting until the local market conditions are “perfect” could lead to not only a lost business opportunity for you, but also a missed opportunity at finding the right residence for your leads.
Keep in mind additional homeownership costs beside the down payment and mortgage.
In 2014, two in five American homeowners said they decided to invest in their residences because they believed it was cheaper than renting. This is a common frame of mind among home buyers and eventual homeowners nationwide, but some of these individuals may not realize there are actually “hidden” costs to homeownership that can make it more expensive than renting. For instance, those who buy in certain neighborhoods may need to pay homeowner or condo association fees to pay for mutually beneficial upkeep and maintenance of those properties. It’s these not-so-well-known costs that can derail buyers’ finances after purchasing homes or prevent them from buying altogether — meaning you should educate your buyer audience via our ebook.
Think of all of the expenses that go into buying a home for sale — from property tax rates of your state to insurance costs — and break them down one by one for your core home buying demographic. You may be surprised to learn there aren’t many (or possibly any) local agents near you who offer such advice to home buyers looking to enter your market, so take advantage of this golden opportunity and alter our ebook to inform your audience and earn new leads who find your fiscal wisdom helpful. (And while you’re at it, turn these financial tips into a informative blog post series for your real estate website to enhance your search engine optimization).
Vet home inspectors to find one who has a reputation for identifying property issues.
This may sound counterintuitive, given you want to help expedite the home buying process for your clients, not extend it. However, knowing about every issue — from the most minute ones (e.g. floorboards that pop up, a small wall stain) to the most glaring ones (e.g. foundational cracks, ancient plumbing) — is vital for buyers, as they don’t want to get stuck in a long-term commitment to a home that will only haunt them financially for years to come.
Explain what qualities buyers need to look for when researching home inspectors. Note the types of certifications and designations the best-of-the-best inspectors tend to have and what the inspection process of these high-quality real estate pros entails. That way, when buyers contact each of these service providers, they know how to spot red flags and understand what a well-qualified inspector looks like. You may know of a great home inspector or two you can recommend to your clients, but for the sake of this home buyer ebook, share tips and tricks on the search process so you prove your knowledge and worth to them.
Strike the right balance between the listing price and your preferred price when bidding.
A home buyer lowballs sellers and, ultimately, the two parties meet an agreeable middle ground regarding price point: That’s the ideal scenario many home buyers envision when they begin their listing search. Rarely do housing transactions happen this way, however. The perception that a below-list-price offer will ultimately lead to some form of negotiation is a misconception for a number of prospective home buyers. In fact, many home sellers don’t even seriously consider offers a shade below their list price, so buyers can’t assume they’ll be able to get below-market-value for their desired home.
So, take the time to explain in detail how a low offer is perceived by sellers and what the optimal home bid is to get sellers to seriously consider it. Do this, and you’ll save your leads, and eventual clients, from a lot of headaches and wondering why no seller has made a counter-offer.