Marketing professionalist in the Boston area since 2010. Matthew helped produce, edit, and publish various content for the Placester Marketing Academy in 2017-2019. His articles are customer-oriented and optimized for SEO. Pure craft!
107 Outside-the-Box Real Estate Marketing Ideas & Tips (With Examples)
Discover 107 creative real estate marketing ideas and tips to drive more traffic and leads into your agency or brokerage.
The Facebook Pixel Explained: How to Use Ad Retargeting for Real Estate Lead Generation
Find out how you can bolster your real estate lead generation with the Facebook Pixel, one of the premier online advertising tools for agents and brokers.
What Is IDX? An Explanation for Beginner Real Estate Agents
A clear explanation of IDX for beginner agents, including its history, rules and regulations, and how it influences your real estate business.
Google’s New My Business: A Guide for Real Estate Agents
Enhance real estate marketing reach by optimizing your Google My Business page.
The Essential Guide to Twitter for Real Estate Marketing
Agents: Use the advice in our in-depth Twitter guide to enhance your real estate marketing strategy and build a stronger social media presence today.
Instagram for Real Estate
Enhance your real estate social media strategy by using Instagram for business ... but just be sure to follow these essential dos and don'ts. [With examples]
The Step-by-Step Guide to Setting Up Your Real Estate Facebook Profile
Interested in Facebook marketing? Here's a step-by-step guide on how to set up your Real Estate Facebook Profile and how to optimize your Facebook page.
44 Ideas For Catchy Headlines Taken From Blogs Outside of Real Estate
Need more real estate blog ideas to attract more traffic to your posts? Learn how to make catchy headlines from these very catchy non-real estate headlines.
The Definitive Social Media Scheduling Guide for Real Estate Agents [Free Calendar]
Use these content and scheduling tips to enhance your social posts and maximize your social media presence for your real estate marketing.
How to Write and Publish a Real Estate Blog Post in 20 Minutes
Learn how to write and publish your real estate blog post in 20 minutes, with best practices for planning, constructing, and editing your posts.
The Real Estate Social Media Marketing Time Management Guide for Agents
Use our real estate social media marketing time management guide to organize your social media marketing strategies and grow your brand.
Is Your Real Estate Social Media Marketing Strategy Effective?
Discover your real estate social media marketing strategy's return on investment as we dive into data from an insightful marketing industry study.
The Google AdWords Glossary for Real Estate Advertising
Discover basic and advanced Google AdWords terms that can help you create click-worthy real estate advertising campaigns using the popular ad platform.
The 3 Essential Real Estate Marketing Strategies: Owned, Paid, and Earned Media
Learn the 3 essential marketing strategies â€” owned, paid, and earned â€” that will help you develop a robust real estate marketing plan for your business.
10 Content Marketing Shortcuts for Real Estate Brokers
Weighed down by the time it takes to create strong real estate marketing? Use these 10 content marketing shortcuts so you can post new content easily.
How to Repurpose Real Estate Blog Content Over, and Over, and Over Again
Want to increase blogging for your real estate marketing strategy? Learn how to reuse and repurpose blog content in new ways and formats to feature on your real estate website.
16 Real Estate Books Every Agent and Broker Should Read
Read these 16 essential real estate books from the likes of Gary Keller, Katie Lance, Seth Price, and your business is sure to grow ASAP. These well-known industry influencers will teach you how to improve your sales and marketing strategies and grow your bottom line for many years to come.
The 20 Best Real Estate Listing Presentation Tools
Make your real estate listing presentation a success with these top 20 tools that will enhance your listing presentation's functionality and imagery and help you go above and beyond with new features.
16 Perfect Drip Marketing Emails for Your Real Estate Leads
Here are 16 ideal drip marketing emails to use in your real estate email marketing drip campaigns and to nurture your home buyer and seller leads.
42 Engaging Real Estate Newsletter Ideas (with examples)
Real estate newsletters help engage leads directly in their email inbox. Here are 42 ideas for quality content you can offer in your email newsletters.
100 Real Estate Definitions for Beginner Agents
You may have aced your exams to become an agent ... but do you know the most important real estate definitions? We have gathered 100 such terms we think every real estate agent, broker, and industry member should have down pat.
Real Estate Agents’ Secret Weapons: 18 Must-Have Items on the Road
The most successful real estate agents are prepared. See the 18 must-have times agents need to carry with them while on the road.
Ultimate Guide to Real Estate Keywords (+ 105 Ideas)
Learn a simple 6-step process to find high-value real estate keywords for your website (plus get a list of 105 ideas)
New Real Estate Agent Salary Survival Tips
Are you a new real estate agent hoping for business success? Learn the salary survival tips to thrive financially and become a successful real estate agent.
How to Turn Your Real Estate Flyers Into Online Content
Real estate flyers can promote your brand offline â€” but they can also become online content. Learn how to turn your flyers into enticing website graphics.
Back to School: 10 Lessons to Improve Your Real Estate Marketing
Learn the 10 real estate marketing strategies you should constantly revisit and improve upon to increase lead generation and grow your brand.
The Right Way to Build a Real Estate Website: 10 Simple Optimization Steps [Ebook]
Learn to build a real estate website that earns your more traffic and real estate leads â€” and helps you grow your business â€” in our special Realtor guide.
17 Essential Real Estate Blogs for Agents and Brokers
Find the top essential real estate blogs agents and brokers can't miss!
16 Clever Tools to Help You Spy on Real Estate Agent Competitors
Determine where you stand against your competition with these 16 real estate marketing tools and technologies.
5 Sales Metrics Real Estate Agents Need to Monitor
The 5 sales metrics every real estate agent should measure to enhance their contact rate, close rate, cost per lead, time to close, and lead by source.
The Best Real Estate Website Design: 24 Examples
Examples of the best real estate website design from 24 of the top real estate agents, brokers, and firms nationwide.
9 Effortless Ways to Use Linkedin to Generate Real Estate Leads
LinkedIn is a powerful social media outlet you can use to connect with leads. Use these 9 tips to increase real estate lead generation using LinkedIn.
How to Build a Team of Successful Real Estate Agents: Expert Advice from Broker Katie Maxwell
Watch our webinar with Intero Real Estate Services' Katie Maxwell to learn how brokers can recruit, hire, and retain successful real estate agents today.
How to Bolster Your Real Estate Branding: A Realtor Marketing Lesson from Placester’s Seth Price
Enhance your online real estate branding â€” and lead gen â€” by checking out the marketing insights Placester VP Seth Price shared during one of our webinars.
Monthly Real Estate Marketing Review: Inman News Study, Realtor Report, and More
An Inman News Special Report on real estate agent retirement, REALTORS data on green home buying, and more news in our Monthly Real Estate Marketing Review.
Real Estate Cold Calling Scripts: 14 Tips To Wow Leads
Real estate cold calling may not come natural to you — but our sales scripts for agents can help you convert more clients over the phone.
The 10 Best Video Recording Apps for Real Estate Agents
Use these 10 best video apps to shoot, record, and edit quality videos for your real estate website.
12 Best Real Estate Newsletter Template Resources
See the 12 best online and print real estate newsletter templates and resources that will make your newsletters stand out.
20 Memorable Ways to Show Real Estate Clients You Love Them
The best way to get and retain clients is through great customer service. Here are 20 memorable real estate marketing tips to show clients love and get their attention.
40 Royalty-Free Stock Photo Resources for Your Real Estate Website
Use these 40 royalty-free stock photo resources to find amazing real estate photos, graphics, and other visuals for your real estate website.
35 of the Best Real Estate Twitter Accounts to Follow
Follow these real estate Twitter accounts to stay up-to-date on the latest industry trends and get insights from many of the best real estate minds.
15 Social Media Mistakes Real Estate Agents Must Avoid
See the 15 social media mistakes real estate agents should avoid, and great social media marketing tips that will enhance your online brand.
24 Sponsorship Ideas To Promote Your Real Estatea Brand
See 24 creative sponsorship opportunities to enhance your real estate brand and marketing in your local market.
20 Fantastic Real Estate Podcasts You Need to Listen to Today
See 20 of the best real estate podcasts from top industry minds offering market happenings and business and marketing advice to agents and brokers.
Holiday Weekend Open Houses: The Right Move for Agents?
Thinking about hosting a real estate open house on a holiday weekend? Find out the best strategies to get the right amount of foot traffic and leads.
The Real Estate Closing Gifts Guide: What to Get Your Clients
Real estate closing gifts can turn your happy clients into repeat customers. Discover 50 gift ideas for your buyer and seller clients in our guide.
How to Write Great Real Estate Listing Copy
How to write the best copy for your real estate listings to attract the right leads.
12 Great Online Survey Tools for Real Estate Agents
Use one of these top 12 real estate survey tools to secure testimonials, reviews, and feedback from past clients to improve business and marketing tactics.
5 Emails Real Estate Agents Should Send to Every Lead
Grow your real estate marketing with these 5 types of email marketing for real estate leads.
10 Actionable Real Estate Quotes from 10 Celebrity Agents
Check out real estate quotes from 10 of the most famous industry professionals â€” including those featured on "Million Dollar Listing." You'll discover lots of great, actionable advice that can help you launch or improve your career.
Embracing a Modern Real Estate Business Model: An Interview with Broker Chad Gaughan
Real estate businesses come in all shapes and sizes. Learn how Local Property Shop President Chad Gaughan created a modern real estate brokerage model.
The 2018 Real Estate Conference Calendar for Agents and Brokers
Our 2018 real estate conference calendar can help agents and brokers nationwide plan which industry events to attend throughout the year.
8 Breathtaking Real Estate Listing Videos from 2014
Want your marketing to attract the best buyers for your real estate listings with video? Check out these 8 amazing real estate listing videos from agents and brokers for inspiration!
Open House Promotion Tips: 10 Ways to Leverage Your Real Estate Marketing
Agents: Get detailed real estate marketing tips and tricks for your open houses in this enlightening Placester Academy guide.
The Real Estate Agent’s Guide to Setting an Advertising Budget
Use this guide to help you set up your real estate advertising budget.
How 10 Successful Real Estate Agents Built Their Brands
See the career highlights and brand-building real estate marketing ideas of 10 of the top successful real estate agents in the industry.
How to Create Expired Listing Presentations That Win Over Sellers
Learn how to identify great expired real estate listings and create effective listing presentations to win over sellers.
11 Hidden iPhone Features That Can Help Your Real Estate Marketing
These 11 iPhone tricks can drastically simplify your day-to-day life and even improve your real estate marketing, particularly your real estate photography!
5 of the Best Real Estate Conferences and Events for Luxury Brokers
In the luxury property market? Become a more successful real estate broker by attending these top 5 real estate conferences and events for luxury brokers.
9 Real Estate Listing Presentation Mistakes to Avoid
Offering a successful real estate listing presentation is an art. Learn the mistakes to avoid and the best practices for developing one that hooks leads.
Yelp Reviews for Real Estate: Separating Fact from Fiction
Enhance your real estate marketing and generate leads by sourcing Yelp reviews from customers.
How to Hire the Right Real Estate Videographer
Learn how to hire a professional real estate videographer, from researching and interviewing to developing terms and contracts.
The Realtor Reviews Worksheet: How to Organize and Leverage Your Real Estate Social Proof
You've earned Realtor reviews â€” now it's time to leverage those real estate testimonials. Learn how in this Placester guide featuring an agent worksheet.
How a Real Estate Coach Helps Agents Grow Their Business
Need guidance on becoming a successful real estate agent or growing your real estate business? Learn how to find and use a real estate coach to benefit your business.
What Agents Need to Know About the Zillow “Coming Soon” Debate
A round-up of real estate industry reports covering the debate surrounding Zillow's Coming Soon feature.
The Real Estate Broker’s Guide to Agent Recruitment and Retainment [Free Ebook]
Real estate brokers: Download our free ebook to discover tips and tricks that can help you recruit, hire, and retain the best real estate agents.
Words from the Wise: 3 Renowned Real Estate Coaches Share Their Agent Advice
Three real estate coaches offer advice on the benefits of real estate coaching for your business growth and what to look for to hire a great one.
3D Home Tours: How to Use VR for Your Real Estate Marketing
Want to learn all about 3D home tours and how virtual reality can bolster your real estate marketing? Read our special guide that details how to create your VR real estate marketing strategy in no time and incorporate 3D property tours across your agency's website.
5 Great Homepage Photo Tips to Engage Real Estate Website Visitors
A great impression starts on your real estate website homepage. Use this 5 expert tips for getting the best real estate photography for your website.
How to Get the Best Photos for Your Real Estate Website
Guide to determine the best photos for your real estate website pages, from professional to personal to stock photography.
Generate Real Estate Leads from Your Facebook Business Page
Learn how to generate real estate leads from your Facebook Business Page and continually optimize your Facebook presence for your audience. Experts from Placester and Relola offer their real estate lead generation advice to help you maximize your efforts on the social network.
Stay Connected: 10 Apps for Real Estate Agents On the Go
10 must-have mobile apps for real estate agents that will save time and help your business.
How to Launch Your Real Estate Marketing Mix [Free Ebook and Worksheets]
Learn how to create the perfect real estate marketing strategy for your business with this free ebook and worksheets to guide you through the process.
How to Become a Real Estate Marketing Superstar
Agents and brokers: Learn advanced real estate marketing ideas that can turn you into a superstar real estate pro and improve your business drastically.
The 4 Essential Elements of Modern Real Estate Marketing [Ebook]
Modernize your online strategy and develop a real-time real estate marketing plan with our Placester guide for agents and brokers.
Generating High-Quality Leads with Facebook Ads: Agent Sean Kaplan on Working with Placester
Facebook ads for real estate and benefits of working with Placester: That's what My Philly Nest agent Sean Kaplan discusses in this Academy Q&A.
How Real Estate Agents Can Move Leads Through the Funnel
The best ways agents can move leads through the sales funnel to increase their close rate and drives sales.
10 Smart Home Products Real Estate Agents Should Know
Innovative smart home technology real estate agents should know about to help market their listings to luxury buyers and leads who care about efficiency.
15 Real Estate Facebook Lead Gen Ideas for Agents [Ebook]
Learn how to generate more real estate Facebook leads today with our latest detailed marketing guide for real estate agents and brokers.
The Agent’s Guide to Planning and Launching a Real Estate Podcast
One way to grab your audience's attention is to speak to them regularly through conducting podcasts. Use this guide to plan and launch your real estate podcast.
Real Estate Conference Calendar: 2015 Edition
See the real estate conference calendar for 2015, featuring major and influential conferences in the industry.
2018 Housing Market Predictions from Real Estate Experts
Check out these detailed 2018 housing market predictions from experienced economists, real estate experts, and other industry professionals.
Real Estate Agent Essentials: How to Earn Repeat Business
Learn great tips on how to be a successful real estate agent, how to earn repeat business, and offer exceptional service.
Placester’s 2018 Real Estate Marketing Strategy Survey
Take our 2018 Real Estate Marketing Strategy Survey and sign up to get our report featuring the results and learn about other agents' marketing plans.
Monthly Real Estate Marketing Review: Free Realtor Websites, Inbound Data, and More
Free Placester websites for REALTORS, HubSpot's latest inbound data, and more can be found in this edition of our Monthly Real Estate Marketing Review.
50+ Real Estate Marketing, Business, and Tech Insights from ICNY 2016 [SlideShare]
Discover dozens of real estate marketing ideas, business tips, and tech insights from agents, brokers, and execs who spoke at Inman Connect New York 2016.
How to Get Your Google+ Page to Appear in Your Google Maps Listing
Learn how to connect your Google+ Business Page to Your Google Maps Listing to enhance SEO and help leads locate your business!
The Blueprint for Branding Your Real Estate Business Online: 2017 Edition [Ebook]
Download our complete guide on branding for agents and brokers to learn how you can expertly promote your real estate business online in 2017 and beyond.
Placester Interview, Part 2: RE/MAX’s Carrie Klein on Building an Online Presence
Read part two of our interview with RE/MAX Heritage's Carrie Klein, in which she details her real estate marketing philosophy for her agency.
Making Your Real Estate Website Work for You: Realtor Marketing Tips from Blake Showalter
Get expert Realtor marketing advice from Atoka Properties' Blake Showalter, who helps her real estate agent team enhance its online presence with Placester.
30 Real Estate Marketing Insights from 30 Nurture Con Speakers
Get marketing tips from 30 speakers featured in Placester's Nurture Con online real estate conference to learn how you can improve your digital presence.
40 Tips to Take Your Real Estate Marketing to the Next Level [Free Ebook]
Download our free ebook for agents and brokers to get real estate marketing insights from 20 of the industry's most respected and successful pros.
Monthly Real Estate Marketing Review: REAL Trends Rankings, SEO Study, and More
Get your real estate marketing fix in this edition of our Placester Academy series, which features the latest marketing stats and real estate industry news.
Placester Insights: 10 Brokerage-Building Tips from Lanier Property Group CEO Stephanie Lanier
Learn tips for building a successful real estate brokerage from our webinar conversation with Lanier Property Group CEO Stephanie Lanier.
Marketing Genius Podcast Recap: Investing Wisely, Nurturing Real Estate Leads, and More
Real estate superstars like Stacie Staub, Melanie Piche, and Raj Qsar are featured in this edition of Placester's Marketing Genius Podcast Recap series.
Placester Interview, Part 1: RE/MAX’s Carrie Klein on Real Estate Marketing Training
Check out part one of our interview with RE/MAX Heritage's Carrie Klein on how she provides real estate marketing training for her team of agents.
Placester Interview: EGA Homes’ Ryan Gullett on Real Estate Marketing Education
EGA Homes Marketing Coordinator Ryan Gullett explains how his team of Riverside, California-based agents utilize Placester for their real estate marketing.