Your Social Media Marketing
“Experience is simply the name we give to our mistakes.”
— OSCAR WILDE
The Error: You set up your social media accounts but don’t post often or track analytics.
It takes minutes to set up Facebook, Twitter, Linkedin, Google+, Pinterest, and Instagram accounts. It takes quite a bit more dedication, though, to actually reap benefits from the social media platforms.
Veteran agents all over use social media for lead generation and nurturing. Oftentimes, though, new agents just don’t realize how to best use the sites to their advantage (or simply don’t use them at all). And even if they do use social media, many of them don’t realize they can and should track the performance of their social media presence.
The Fix: Take advantage of all social media has to offer — much of which is free.
Create shareworthy content buyers and sellers will love and use in their real estate decision-making. Then, schedule those wonderful blog posts, ebooks, whitepapers, and other content across social networks. Track which content performed well through each social network’s analytics so you can optimize those channels accordingly and expand your social reach.
In addition to knowing how well your tweets and status updates perform, you also need to engage with your audience regularly. Comments, retweets, favorites, likes, and other mentions of your real estate business on Facebook, Twitter, and other networks shouldn’t go unnoticed. Thank users for thoughtful comments and start conversations with those who share your content. Direct relationships are the key to social success and growing your customer relationship management (CRM) database.
Nearly 80% of small businesses get roughly a quarter of customers through social media, according to research by online directory Manta. If you’re not active on the site and researching your metric data, though, your figures are likely to be sufficiently lower. It’s time to join in on the social revolution.