More than 80% of professionals rate their blogs as useful in their overall marketing strategies, and there’s a good reason for that. Blogs that feature timely, pertinent, search-optimized posts help target qualified audiences and secure new leads. The same goes for real estate website blogs. Data continues to show that quality, keyword-rich content remains essential to success in search engine results pages (SERPs).
But what about the lifespan of your content? How can you make the most out of your blog posts? When optimized accordingly, your articles will be searched repeatedly over the long haul … but there are other means to get additional traction out of them too. Here are several ways to repurpose your content and grow your real estate website traffic even more.