Your real estate CRM software won’t do you much good if you don’t use it properly, brokers. Take lead assignment, for instance: Fail to designate the right home buyer and seller leads to the right members of your agent team and they will each likely miss out on many closed deals. And remember, their loss is your loss.
If you need further reminders for just how beneficial an organized, structured real estate lead assignment strategy is for your brokerage, check out the seven reasons below that prove how such a process helps your agents’ bottom lines and, in turn, your own.