We don’t need to tell you the enormous role real estate technology plays in modern agents’ and brokers’ marketing and sales today. What we do need to tell you, though, is that not every single tech option will work to help you reach your business goals.
The latest trendy apps or highly publicized operating systems may seem like optimal choices to help you craft an online strategy that separates you from competing agents in your housing market, but the truth is you can’t take your technology selections lightly.
Picking the right all-in-one real estate software and, later on, additional tech resources, requires a keen understanding of the types of technology top producers use to better their businesses from top to bottom — everything from attracting more website visitors to managing existing leads.
In Part One of our tech series for 2017, see five essential real estate technology tools the best REALTORS® use for their digital marketing below, along with some specific examples of programs and platforms that can upgrade your internet marketing in no time. Then, check out Part Two of our series featuring the next handful of the best agent marketing solutions on the market.