Like any other consumer decision, who to buy from or hire typically comes down to a handful of key factors: awareness, trust, quality, effort, and reliability. More often than not, convincing your leads to sign on with you and to let you guide them to find the right home or list their own requires some savvy salesmanship.
These brand traits were explored at length during a roundtable discussion at Placester’s Boston headquarters to determine what exactly drives consumers’ decision-making and the role businesses — in your case, real estate professionals and agencies — play in their audience’s buying choices.
We hosted the discussion live on Facebook, but you can check out the entire video of the 30-minute panel discussion below, and read on to learn some of the key takeaways from the chat which featured Placester VP of Industry Relations Seth Price, Placester Senior Marketing Manager Katie Price, Wellesley College Professor and Neuroscientist Dr. Sara Wasserman, and Wistia Customer Growth Manager Andrew Capland.