Real Estate Blog Posts
Arguably the most obvious place to look for real estate newsletter ideas is your blog. Create how-to posts (e.g. “Homeowner Tips: How to Balance Your Finances”) and share a few of them via email. Include images and short descriptions for each post included.
Reviews of home products, home buying advice columns, explanatory posts (e.g. “What First-Time Homebuyer Credits Exist?”) — evergreen articles like these are great to share with your audience (particularly early-stage leads just beginning the home search).
Do you have any long-form content, like ebooks or reports, that can educate your real estate leads on topics related to buying and selling? Provide email recipients a sneak peek of your content in email, and provide a link back to your real estate website where they can download the rest of it.
There’s always real estate industry news that consumers want to know. For instance, many people want to read up on local housing market trends. Find out what those on your email list want to read and provide them short synopses through newsjack blog posts.
Similar to newsjack posts are curated articles. Instead of chiming in with your own analysis of industry news or other subjects, find out what other trusted and reputable resources (like well-known bloggers, pundits, or publications) have to say, and share summaries of their views in your real estate newsletter content.
Keep your audience updated on the latest goings-on with your business. Did you recently open a new office? Are you planning to expand your company? Any tidbits about your professional life can give your real estate leads more insight into your success and growth as an agent.
Have you interviewed local experts, industry authorities, or some other prominent figure for your blog? Include a few of these articles in your real estate newsletter. Highlight the topics you discussed with each interviewee and include background information on each person so readers know who they are and why you spoke with them.
Sometimes, other experts can provide you with all the real estate newsletter content you need. Commission guest posts for your blog and put snippets — especially ones covering relevant or timely topics, like the state of the local real estate market — in your newsletter.