To answer the second question: Even if you’re not the overly sentimental type, it’s clear that agent turnover costs time and money, and it’s typically better for your bottom line to retain agents (especially your most productive ones) and help them improve.
And to answer the first question, Placester turned to agents themselves. We asked them to rate how they feel about a number of topics, including how supported they feel by their brokerages in very specific areas—and whether they’d recommend that brokerage as a place to work for their friends.
When it comes to business success metrics, a real estate brokerage could do a lot worse than benchmarking and maximizing agent happiness. Our survey found that happy real estate agents are also productive real estate agents who can provide top-notch service to their clients and cement your brand’s local reputation. And they’re loyal, stating that they feel well-compensated by their brokerages, and would recommend them as good places to work.
Here are some highlights from our findings.