What exactly does a potent and powerful real estate email newsletter look like? What are the core elements needed to continually increase your open and click-through rates and lead conversion numbers? To maximize the value of your real estate email marketing newsletter, it’s important to put an equal focus on the value of your content and the structure that can create a great user experience.
You may think the structure of your real estate newsletters differs greatly from newsletters sent by professionals and brands in other industries, but in actuality, there are standards that work across industries that you should absolutely implement to effectively engage and nurture their leads.
Below, we break down the anatomy of a premier real estate newsletter: from the subject line and header image to the listings featured and footer information.