Real Estate Marketing Academy

40 Royalty-Free Stock Photo Resources for Your Real Estate Website

By Matthew Bushery

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royalty-free stock photos resourcesFinding royalty-free stock photos for your real estate website used to be an arduous (and costly) endeavor. In the past handful of years, though, there’s been quite a bit of disruption in the stock photo market. Fed up with high prices for and limited access to premier stock imagery, numerous photographers, designers, and other creatives developed free stock photo marketplaces where anyone can download free images. This, in turn, has led to more competitive prices for paid stock image services and a wider, better selection of graphics, illustrations, photos, and even videos.

Since there are so many of these sites that offer stunning, royalty-free stock images — and because we know your time is precious — we’ve compiled the best stock photo resources where you can find the right visuals for your real estate agent marketing.

Stock Image Best Practices for Your Real Estate Marketing

Before we share the best stock image resources where you can find real estate photos and other multimedia you can download and use on your website, let’s examine what real estate marketing situations, mediums, and tactics call for stock images.

Including images on your website is a big plus when it comes to attracting eyeballs and keeping visitors perusing your various pages. Fail to include photos of your actual market across your site, though — e.g. pictures of listings, trendy neighborhoods, well-known restaurants, popular parks, etc. — and you could misrepresent the reality of your community.

Due to this potential for misleading your real estate website visitors and online audience, use your best judgment when planning your marketing collateral. For instance, if you want to publish an in-depth blog post series highlighting the best recreational spots in your market for families with young children, including pictures of the actual locations you mention is ideal. If you want to discuss fun activities to perform at these recreational spots, however (think kids games and sports), using a stock photo of a youngster throwing a football or kids playing tag in a park is certainly fine.

There’s a level of subjectivity when it comes to using stock photos, including real estate pictures, to your website, so take time to analyze each marketing activity that requires some type of imagery to best determine whether a stock photo is optimal or if it’s worth it to take the images yourself (or hire a polished professional to do so for you).

Free Stock Photo Websites with Royalty-Free Images

Now that you know when it’s fitting to use real estate stock photos for your marketing, it’s time to explore what specific sites and services are at your disposal.

These are some of the most talked-about, comprehensive stock image databases you’ll find online that offer not just royalty-free photos, but entirely free ones. Each offers its own distinct licensing for the images they provide, though, so just be sure to read each service’s terms of use agreement and any other legal lingo pertaining to image use.

1)  Pexels

royalty-free stock photos Pexels

  • The website features a compilation of stock images from an array of other online sources, making it simple to search across the web for photos.
  • Users can search easily through both newly added photos and the most popular stock images via the top two navigation links.
  • An email newsletter subscription gets you two updates per month featuring some of the best new images added to the site and 40 exclusive photos.

2)  Unsplash

royalty-free stock photos Unsplash

  • With this site, you can inspect high-resolution images in extra-large formats to get a full view of each ones in the scrolling gallery and discern which ones are download-worthy.
  • Sign up for the site’s email newsletter and you receive 10 new photos every 10 days, which can save you time on manually searching for ideal ones.
  • Get real estate photo inspiration by discovering how creatives and professionals use Unsplash images for their blogs, projects, and corporate works.

3)  FreeImages.com

royalty-free stock photos FreeImages

  • Use the site’s comprehensive search function to discover specific photo types and themes that fit your real estate marketing needs.
  • Image categories range from specific locations, occasions, and industries to more aesthetic elements, like background style/color and patterns.
  • Though there are thousands of free images to choose from on the site, a more in-depth premium stock photo service is also available.

4)  Stokpic

royalty-free stock photos Stokpic

  • Get 10 new stock photos sent right to your inbox once every two weeks from the service by signing up for its newsletter.
  • See the most recent 100 pictures added to the site and which images are considered favorites.
  • Categories include lifestyle, architecture, landscapes, and people — each of which could offer the right real estate photos for your marketing.

5)  Refe

royalty-free stock photos Refe

  • Dozens of pages worth of royalty-free stock images covering several different topics and themes can be found on Refe.
  • Business, home, transport, travel, and nature are just a sampling of the many categories you’ll find images under.
  • Easily and quickly use the site’s search bar to find stock photos that fit the real estate content subjects featured on your website.

6)  Gratisography

royalty-free stock photos Gratisography

  • Thanks to the generosity of the site’s operator, who photographed all of the images featured there, you can download each picture and use them for whatever.
  • The pictures may be considered outside-the-box due to their mostly unusual nature, but using vibrant, lively images on your blog every now and then could help.
  • You can subscribe to receive photo alerts from the photographer who runs the site to learn when new images are published.

7)  SplitShire

royalty-free stock photos SplitShire

  • Lots of great landscape shots and pics of an assortment of people is what you’ll find on the intriguing SplitShire.
  • As with the other sites mentioned, the images showcased here are categorized into niche subjects, like technology, interiors, and still life.
  • Sensing a theme with email newsletters yet? Yup, this site is yet another that can let you know when new pictures are posted.

8)  Little Visuals

royalty-free stock photos Little Visuals

  • Numerous interesting pics can be found on Little Visuals, whose photographs offer lots of negative space — perfect for adding text overlays.
  • Stunning images of rural, suburban, and urban life can be found, meaning you can likely find multiple photos that work for your market’s climate and neighborhood types.
  • Sadly, the site-runner has passed away, but he was gracious enough to share plenty of amazing photos with the world, so there’s no shortage of incredible images here.

9)  Life of Pix

royalty-free stock photos Life of Pix

  • From fields of flowers to sunsets by the sea, you’ll discover many gorgeous nature shots that could be perfect for your real estate website in some capacity.
  • Get regular updates from the team behind Life of Pix so you can see the latest and greatest additions to the site.
  • Need stock videos for your real estate marketing too? You’re in luck: Life of Vids is a sister site that offers awe-inspiring, copyright-free footage you can edit as you please.

10)  Death to the Stock Photo

royalty-free stock photos Death to the Stock Photo

  • Featured in major publications like Entrepreneur magazine, Death to the Stock Photo aims to provide stellar, royalty-free stock photos bloggers and professionals would actually want to use.
  • Sign up with your email to get a free set of stock images once a month in your inbox, in turn saving you the trouble of searching across the web for ideal pics.
  • Though there are many free stock images you can secure through the website, there’s also a modest premium package: just $15 a month to get numerous stellar shots.

11)  Superfamous

royalty-free stock photos Superfamous

  • You’d be hard-pressed to find more remarkable stock photos than on Superfamous, which highlights seemingly every beautiful facet of nature.
  • The site is beyond straightforward: The grid layout makes it easy to scroll through and find which images could serve your real estate marketing best.
  • One great use case for these photos? Add inspiring quotes as text overlay and share them on your real estate social media channels.

12)  picjumbo

royalty-free stock photos picjumbo

  • “Jumbo” hardly begins to describe how many phenomenal royalty-free stock photos you can download from this top-tier website.
  • Do you use Photoshop? Then consider also downloading the picjumbo plug-in for the software, which allows you to easily edit and modify photos for your marketing in the platform.

13)  IM FREE

royalty-free stock photos IM FREE

  • Along with awesome stock images, IM FREE is a great resource for things like icons, page templates, and website buttons.
  • Get royalty-free images of people from all walks of life, businesspeople working in the office and on the go, and random home goods and objects.
  • Use the search feature to enter in appropriate terms related to your real estate blogging and other digital marketing efforts to identify quality images.

14)  StockSnap.io

royalty-free stock photos StockSnap

  • View new, trending, popular, and most-viewed stock photos instantly on this premier stock image resource.
  • Receive a new batch of stock images weekly by signing up for the site’s email newsletter.
  • If you need help designing around the photos you use from the service, use its sister offering, Snappa.io.

15)  Magdeleine

royalty-free stock photos Magdeleine

  • View the intricate details for each free stock photo offering on this site, including what camera the photographer used and its tags and resolution.
  • Need a certain color palette for your real estate website photos? Use the tab at the top of the screen to navigate through different hues.
  • Scroll through both images with Creative Commons Zero licenses (no attribution required) and those that require photographer/source citation.

16)  Jay Mantri

royalty-free stock photos Jay Mantri

  • “Do anything” and “make magic” are the themes behind this fully equipped stock photo website, per the gentleman behind it.
  • You’ll find some of the most amazing images of nature and architecture in this collection: from the beach to the forest, and everywhere in between.
  • Get an all-at-once glimpse of every photo Mantri has shared on the site by checking out the archives section.

17)  Cupcake

royalty-free stock photos Cupcake

  • Whereas your average Instagrammer needs to use pre-made filters to make their photos “pop,” the images on this site are of a true professional quality.
  • The Swedish youngster behind the website doesn’t offer a terribly large number of free stock images, but the ones he does are beautiful.
  • If you’re a big fan of his work, head over to his Creative Market site to check out for-sale stock images you can use in your real estate marketing.

18)  epicantus

royalty-free stock photos epicantus

  • Every week, seemingly without fail, new, top-of-the-line stock photos are added to this in-depth online resource.
  • Close-ups of inanimate objects, wide-angle views of famous landmarks, and shots aimed at the sky are what you’ll mostly find here.
  • It may take you some time to scroll through the bevy of alluring images featured on the site, but chances are you’ll routinely find useful pics.

19)  Free Nature Stock

royalty-free stock photos Free Nature Stock

  • Blooming flowers, starry skies, (presumably) babbling brooks — that’s what you’ll see … all in just the first handful of images featured on the site.
  • The site’s operator notes he posts one new photo daily, so check back again each day and you’ll see a brand-spankin’ new pic.
  • The gentleman behind the site also sends occasional news and info to subscribers regarding his images, so feel free to sign up to get updates.

20)  Negative Space

royalty-free stock photos Negative Space

  • Twenty new photos are published each week on Negative Space, which allows for filtering of images based on a few key categorizations.
  • The negative space in each photo allows for easy additions of text, so you can use these for blog posts and add in the titles over the images.
  • Whether you want to include copy over the left, center, or right portion of photos, you can find plenty of each kind on the site.

21)  Good Stock Photos

royalty-free stock photos Good Stock Photos

  • The aptly titled site hosts a random mixture of photos: landscapes, office and household objects, and much more.
  • A full membership to the site allows you to pay a nominal fee (some of which goes to charity) to get 20 images sent to you via email every month.
  • A simple search function can aid your photo exploration efforts and pinpoint the right images based on tags.

22)  morgueFile

royalty-free stock photos morgueFile

  • More than 360,000 photos have been posted to morgueFile, meaning you have a variety of free stock images at your disposal.
  • Animals, food, art, recreation — the world at-large is showcased in the many astounding imagery featured on the site.
  • Need lessons on how to shoot the best photos for your marketing? The site even offers a “Classroom” featuring photography tips.

Paid Stock Photo Resources with Royalty-Free Images

We understand where the confusion may lie given the words “paid” and “royalty-free” are used in the header above, but this is pretty simple to clarify: Instead of getting images for free forever like the ones above, the services below sell photos based on credits, one-time purchases, monthly subscriptions, or a combination of them.

Aside from these fees, you don’t owe another penny for using select images offered by the companies for any length of time. These resources either offer solely royalty-free stock photos or those images with other ones for meant for editorial use and that come with royalty charges, so as with the selections above, take a look at each option to determine if any of these platforms seems like an optimal fit for your creative real estate marketing needs — and perhaps even those of fellow colleagues at your agency or brokerage.

That’s where the true benefit of paying for stock photos lies: If multiple agents at your firm could find substantial use for stock images across their online marketing, it could be a worthwhile purchase for the head(s) of your company. So, ask if your brokers don’t mind covering the cost of your mutually shared stock subscription, or, at the very least, see if other team members would be willing to pitch in some marketing dollars to getting a certain number of image downloads each month.

Even if you work as a solo agent, paying for stock photos can be worth it — particularly if you write a considerable number of real estate blog posts each month, produce long-form content like ebooks, develop in-depth real estate reports, or put together creative infographics regularly — so audit each site to determine if any offer a plan to your liking.

23)  Snapwire

royalty-free stock photos Snapwire

  • Enter your email address and every seven days you’ll get seven new photos to use in your online real estate agent marketing.
  • Roughly 160,000 photographers take picture requests via the Snapwire network, so feel free to ask for specific types for your needs.
  • Pre-existing photos are on the site as well, meaning you can scour the many pictures already shared through the service.

24)  iStock

  • Owned and operated by arguably the biggest name in stock photos, Getty Images, iStock is a top-class resource for paid royalty-free stock photos.
  • More than 30 categories of photos are offered through the stock image service, all of which have thousands of distinct pictures.
  • Unique stock video, audio, and illustrations can be bought as one-time purchases via iStock or through monthly subscriptions as well.

25)  Fotolia

royalty-free stock photos Fotolia

  • Another big player in the creative design game, Adobe, offers this service for pros in need of high-quality, royalty-free stock photos.
  • You can pay as you go, purchase monthly image packs, or sign up for one of several subscription plans to fill your stock image needs.
  • Search photos by when they were added, collection type, size, orientation, and many other classifications to find the perfect fit.

26)  Shutterstock

royalty-free stock photos Shutterstock

  • Whether it’s abstract shots, retro images, or business-themed photos, you will have no issue locating useful images for your real estate agent marketing on Shutterstock.
  • The service’s customizable vectors, sleek-looking icons, and jaw-dropping illustrations provide great alternatives to the royalty-free stock photos.
  • A relatively new offering through Shutterstock is original stock video — hours of footage with different themes are available for purchase.

27)  Adobe Stock

  • Another great service from Adobe is Stock, which integrates with Adobe’s Creative Cloud applications, including Photoshop, InDesign, and Illustrator.
  • The fact the service’s images are of the highest quality, numerous, and work right inside Adobe’s apps mean it’s ideal for those who routinely use the company’s apps.
  • Millions of images, illustrations, and graphics are available via more than a dozen unique categories.

28)  Image Source

  • This independent photography agency makes its ample images available in both royalty-free and rights-managed formats.
  • Upwards of 800,000 royalty-free photos can be found on the site via categories relating to seasons, families, travel, and much more.
  • Don’t know exactly what photos you want? Fill out a form on this page to let Image Source know what you’re looking for and they’ll curate a list of applicable, appealing stock photos for you.

29)  123RF

  • More than 46,000 free stock images are available through the paid platform, which offers 44 million total photos and graphics for bloggers and professionals.
  • If you’re thinking of crafting some creative real estate marketing collateral sometime soon, check out 123RF’s infographic and illustration collection as well.
  • Get insights on how to create different graphics and edit stock images with the several tutorials offered through the service.

30)  Bigstock

  • Artists and photographers worldwide contribute their content to Bigstock, which houses an astounding 27 millions stock images and graphics.
  • Roughly 20 different stock photo purchase plans are available, some of which are based on credits, others that involve monthly subscriptions.
  • In addition to stellar stock images, you can find intriguing stock videos, backgrounds, patterns, illustrations, and vectors for your marketing.

31)  Stocksy

  • Stocksy is a cooperative that is run by a group of artists who contribute their photos for licensing and receive a portion of the fees customers pay.
  • Twenty comprehensive (if vaguely titled) stock image categories offered through the site include ones called “To Be Young Again” and “Take a Closer Look.”
  • You can easily view a list of curated photos based on editorial picks and themes as well as see the latest additions to the site’s photo catalog as they’re added.

32)  Graphic Stock

  • An offering of 15 million attractive stock images is what customers of Graphic Stock have available to them daily.
  • On top of amazing royalty-free stock images, there are plenty of templates, vectors, and buttons you can use in editing projects with the stock images you download.
  • Sign up with a subscription and you can get up to 140 free photos during the first week in which you register to use the service.

33)  Depositphotos

  • From stunning HD stock videos to world-class illustrations and art, you won’t have any problems finding unique content to implement on your real estate website with Depositphotos.
  • Search for appropriate real estate-related terms and then filter your results based on image quality and relevance so you only see the photos you’d actually want to download.
  • With the site’s 29 million stock photos starting at just cents per download, you may not find a better deal, whether you’re getting an account solo or with team members.

34)  CanStock Photo

royalty-free stock photos CanStock Photo

  • CanStock notes it connects with some of the top photographers and creatives worldwide to ensure it gets 25,000 new photos added daily.
  • Nearly 100 categories are used to segment the various stock images the site provides, so it’s a cinch to identify the ones you need for your marketing.
  • Want to redownload a stock photo you “lost” on your computer? Not a problem: Your download history is saved with CanStock, making it easy to find past purchases.

35)  Veer

royalty-free stock photos Veer

  • Unlike many other stock photo resources on this list, Veer differs in that it offers much more creative resources, including fonts and catalogs featuring design ideas.
  • Professionals in numerous industries — including real estate agents — can find appropriate images for their audience using the service.
  • Several unique infographic elements offered via Veer can help your develop unique visuals for your real estate website as well.

36)  Dreamstime

  • Touting itself as “the world’s largest stock photography community,” Dreamstime supplies more than 36 million stock images for users to choose from.
  • Use the “Add to Lightbox” functionality to see how photos look with other unique elements added to them, like transparent background colors and text overlay.
  • Message boards on the Dreamstime site can help you find answers to stock photo questions, while world map feature allows you to see where contributions come from globally.

37)  500px Prime

royalty-free stock photos 500px Prime

  • Photographers from all over the planet send their images to 500px, who in turn share them in curated lists with its user base.
  • Browse the latest content with ease, see which photos prove most popular among customers, and find specific pictures in seconds via search.
  • Black-and-white imagery, still life, fashion, fine art, and streets are some of the distinct categories created for the site.

38)  Crestock

royalty-free stock photos Crestock

  • If you’re adamant about not paying for credits or a monthly subscription, Crestock may be optimal for you, as single image downloads cost as little as $1.
  • Simplicity and ease of use are the biggest selling points of this paid stock photo service, as you can find and download photos in mere minutes.
  • Occasionally, there are free photo and graphic giveaways through the company’s blog, so check that out regularly for possible photos to use in your marketing.

39)  Stockfresh

royalty-free stock photos Stockfresh

  • Monthly, daily, and pay-as-you-go plans come with Stockfresh, which publishes thousands of new images daily for its customers.
  • Sort through the millions of images and graphics featured on the site as well as the portfolios of the many photographers who submit their work for purchase.
  • You’ll come across myriad vector images you can use to add some pizzazz to the royalty-free stock photos you download through the site or others.

40)  PhotoDune

royalty-free stock photos PhotoDune

  • One of the many beneficial offerings from the widely used and acclaimed Envato Market is PhotoDune, an inexpensive stock image option for agents.
  • See what new photos have been added to the site, browse through editors’ picks, and find similar images to ones you find through search.
  • If you plan on using iMovie or another film editing software to jazz up your real estate video marketing, download relevant stock footage via PhotoDune.

These stock photo websites offer one avenue to get the best real estate pictures for your website. Another way to get stellar images for your site and other real estate agent marketing channels is to use these 7 resources to find local market photos.

What source(s) do you most often use to get the best real estate pictures for your website and online presence in general? How do they help your lead conversion? Share where you get useful real estate photos with us in the comments section below.

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