12 Best Real Estate Newsletter Template Resources
By Matthew Bushery
About Inbound Marketing
Creating a real estate newsletter doesn’t have to be difficult. With countless attractive real estate newsletter templates already created, and innumerable email marketing services offering ready-made newsletter themes, it’s pretty simple. The tricky part is sorting through them all to find the best options for both online and print.
We compiled a list of the top paid and free real estate newsletter templates and services — for both print and email — that can bolster your real estate marketing. Once you learn the essential elements needed to create a high-quality newsletter and how to write distinct real estate newsletter content, sign up or download a free template from one of these helpful platforms to start crafting engaging newsletters for your audience.
Email Real Estate Newsletter Templates
Aside from developing appealing real estate newsletter ideas, finding a suitable template to use for your email newsletter is the next most important task. Here are four of the best real estate newsletter templates for email:
Part of the vast Envato Market, which offers plentiful design templates, themes, and tools for professionals and brands, ThemeForest has numerous real estate newsletter templates provided by its large network of design contributors. The templates range in price from $6 to $20 — a small price to pay to get a beautiful design to use in your real estate email marketing.
Responsive design isn’t just important for your real estate websites — it’s also imperative to use in your email marketing. Zurb is one resource that offers a handful of responsive email designs (and free ones to boot) that will make your real estate newsletters look equally impressive on both desktops and mobile devices.
Email Marketing Services and Resources
If you don’t think you have enough savvy to flesh out your own newsletters via the templates above, there are other options. Some email marketing automation services offer real estate newsletter templates, along with other helpful resources to get your real estate email marketing up and running. Some of the most highly used and respected email services real estate agents use include:
MailChimp is one of the premier email marketing services today, and its expansive template offerings are one reason why the company is so popular. Each template can be dragged and dropped into your email design interface with ease. You can also even code your design, should you want to make any modifications to make the newsletters truly your own. Monthly service plans range from free (for agents with limited email lists) to $25 per month (a great option for agencies with significant lists).
The great thing about email marketing services is technical know-how isn’t necessary. An agent of any skill and experience level can construct gorgeous, effective real estate newsletters in practically no time. Constant Contact is one such platform that makes customizing, editing, sending and analyzing email a cinch. Plans for the service range from $15 to $85 a month.
More than 700 templates is what subscribers to AWeber get. So, if you like to have plenty of real estate newsletter templates to choose from (including new ones added regularly), this may be for you. Additional features from the company include automatic email construction based on your recent blog posts and thousands of images to add to your emails. AWeber has monthly, quarterly, and annual plans that fit any and every agent budget.
GetResponse is the inbound-marketing savvy real estate agent’s dream: The service offers extensive features for email along with other marketing tasks, like A/B testing and landing page and form creation. What that means: For less than $50 a month, you can streamline all of your digital marketing activities, including email delivery, website page development, and data-tracking for all of your real estate marketing assets.
Got some HTML knowledge? Try an email marketing service like Campaign Monitor, which guides users through email template creation from start to finish and helps them craft unique, attractive designs. The platform has a multitude of resources to help agents who are new to coding create their own amazing real estate newsletter templates that look and function seamlessly on desktop and mobile devices.
Print Real Estate Newsletter Templates
Email marketing for real estate is essential to your overall real estate marketing success, but it’s still common to supplement your online marketing efforts with some outbound tactics, like direct mailings. These four resources offer an array of interesting print real estate newsletter designs that allow you to incorporate your own content:
Graphic design service StockLayouts has more than a dozen unique, aesthetically appealing real estate newsletter templates that are perfect for agents. Each theme offers the perfect amount of space to include written and graphic content that pops off the page. Each templates runs about $100, but in the grand scheme of things, the expense will be more than worth it.
Another marketplace on Envato offers real estate newsletter templates of a different kind: ones for print.
More than 300 print design themes can be found on GraphicRiver, each quite different than the last, but all ideal options for your real estate newsletters. All of the templates cost $50 or less, with many falling under $10, meaning affordable choices are plentiful.
Each template offered here by Xerox is designed so any professional from any industry can transform it into something their leads and customers would want to read. While not as flashy as some of the other real estate newsletter options listed here, these basic designs are simple and stylish enough to attract your audience.
Several dozen customizable newsletter templates: That’s what PageProdigy provides here, and all it takes to access them is a modest subscription of just a few dollars a month. Many of these themes are perfect for agents who want comprehensive and fashionable direct mailing options for their real estate newsletters.
Agents who want to organize and complete all of their direct marketing in one fell swoop can do so with Inkd, which offers real estate professionals seemingly endless amounts of newsletter themes as well as designs for flyers, brochures, business cards, and other print marketing collateral.
Watch our webinar to learn how to develop an email marketing blueprint for your agency.
Published on November 25, 2014
Written by Matthew Bushery
I'm the Sr. Content Creator for Placester, where I educate real estate professionals about modern marketing and, in turn, help agents and brokers make the most of their online presence, earn more traffic, and generate more leads and business.