Placester Welcomes Warren Utt, VP of Sales, and David Rubinstein, SVP of Strategic Partnerships
By Matt Barba
Placester has had a year of incredible growth. From our partnership with the National Association of REALTORS® through its REALTOR® Benefits Program, to agreements with two of the largest franchises in North America, we’re excited about the opportunity to bring better real estate marketing tools to thousands of agents, brokers, and teams.
To keep up with these milestones, Placester has more than doubled its employee base over the last six months. Today, I’m pleased to announce two of our newest team members: Warren Utt (above, left), and David Rubinstein (right).
As Vice President of Sales, Warren will play a key role in helping Placester put its tools in the hands of even more real estate professionals. As Senior Vice President of Strategic Partnerships, David will continue to strengthen Placester’s relationships with partners like the National Association of REALTORS®, Keller Williams, and RE/MAX INTEGRA, as well as bring Placester’s services and solutions to even more companies and organizations. David will also help our Account Management team build on its record of outstanding customer service.
While our team is growing, Placester’s mission hasn’t changed: we’re more committed than ever to giving real estate professionals the tools they need to not only market their businesses, but also delight their customers online.
For more information, see our full press release below. Here’s to another year of milestones.
Placester Announces Key Hires: Warren Utt, Vice President of Sales, and David Rubinstein, Senior Vice President of Strategic Partnerships
Utt and Rubinstein Join Placester to Scale Real Estate Marketing Platform to the Next Level
BOSTON, MA — (October 22, 2015) – Placester, the real estate marketing platform, today announced the addition of Warren Utt as Vice President of Sales. With extensive experience in scaling sales at high growth technology companies, Utt will provide leadership and direction for Placester’s overall sales and customer engagement strategy, ensuring a continued culture of high performance and success. Placester also announced that David Rubinstein has joined the company as Senior Vice President of Strategic Partnerships. Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for consumers, brokers and agents, continues to grow at a rapid rate. Since raising $15 million in Series B funding in April 2015, co-founders Matt Barba, CEO, and Frederick Townes, COO, have signed landmark agreements with top real estate franchises Keller Williams and RE/MAX INTEGRA, churned out continuous product innovations and more than doubled the company’s employee base. “Despite the wealth of digital marketing resources available to real estate professionals, there remains a large gap between these folks and consumers searching for their dream home. In the last six months alone, Placester has changed this conversation, addressing specific market needs and building staff to support its rapidly growing community of agents, brokers and teams,” said Matt Barba, CEO, Placester. “Now, we’re ready to scale Placester to the next level. With Warren Utt’s experience growing global sales for leading technology companies and David Rubinstein’s focus on signing key partnerships, Placester is poised for yet another set of record milestones.” Warren Utt comes to Placester following stints with two Inc. 500 Fastest Growing Companies, Applause and Acquia. At both companies, he built and scaled global software subscription sales models totaling more than $110M. At Placester, Utt will drive customer retention and new customer growth by developing and implementing the overall sales strategy to achieve revenue targets. David Rubinstein comes to Placester from DataXU, Inc., where he served as senior vice president, Global Services and Operations. Previously, he also served as Chief Operating Officer of Resolve Technology from 2006-2011, which was acquired by CoStar Group, Inc in 2009 (NASDAQ: CSGP). At Placester, David’s focus is to bring Placester’s value-added services to key partners, such as national franchises and professional organizations. David will also oversee Placester’s Account Management team to grow the company’s high customer satisfaction track record. Placester continues its rapid growth rate, and looks to increase its headcount to 120 employees by early 2016. For a full list of open positions, visit Placester’s careers page: https://placester.com/careers/ About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. For more information, please visit placester.com.
Published on October 22, 2015
Written by Matt Barba
Matt Barba is the co-founder and CEO of Placester, a real estate technology company based in Boston. Placester makes it inexpensive and simple for real estate professionals, developers, and their partners to create real estate websites. Matt is a 8-year real estate industry veteran; initially an agent and more recently as a technologist and author of the most widely used real estate WordPress plugin Builder.