Best Real Estate Marketing Tools for Agents and Brokers
By Colin Ryan
About Inbound Marketing
At its core, real estate is still about relationships. But in today’s digital-first world, technology is instrumental to building and maintaining those relationships, as well as handling all the other tasks that support a real estate brokerage. The best real estate agent marketing tools can help you generate leads, measure your performance, streamline transactions, manage a team, and more.
Here’s a shortlist of the best real estate marketing tools for agents and brokers.
- Build a strong brand using these real estate marketing tools
- Improve your lead nurturing with these real estate marketing tools
- Keep your real estate marketing efforts organized and with these tools
- Measure your performance and market with these real estate analytics & reporting tools
- Streamline your operations with these real estate marketing tools
- Level up your real estate video marketing with these tools
- BONUS: 107 Outside-the-Box Real Estate Marketing Ideas & Tips (With Examples)
Build a strong brand using these real estate marketing tools
Creating a winning real estate brand isn’t just about having the right logo or slogan. Great real estate branding comes from a combination of creative elements and focused messaging to form a coherent identity that resonates with your target audience.
Here are some solutions to help you build your real estate brand.
Placester’s real estate websites for agents and brokers combine modern, responsive designs with IDX property listing integration to help you promote your brand and expertise, as well as deliver an advanced property search experience for consumers.
Every Placester IDX websites is optimized for search engines, and includes the pages, personalization options, and lead capture tools you need to put your best foot forward.
When prospective clients search for you online, you want them to not only find your real estate business, but also get a positive first impression of your brand. Google My Business helps you increase your visibility above the fold for branded terms (i.e., your name or the name of your company), as well as offer relevant information like a company description, phone number, address, reviews, and office hours.
Video is one of the best real estate agent marketing tools for showcasing your expertise and personality, and Facebook Live is a cheap and effective way to do it. Facebook Live helps you broadcast home tours, local events, and other relevant goings-on to your Facebook friends and followers in real time, right from your smartphone.
For a video marketing channel that appeals more to Millennials (who now make up the largest share of the homebuying population), Instagram’s Stories feature has you covered. Similar to Snapchat, Instagram Stories are short, temporary videos that enable you to give your audience an intimate and spontaneous window to your brand. Agents can use Instagram Stories to build anticipation for “coming soon” listings, share client success stories, and more.
Even in the digital age, business cards can make or break your real estate brand. MOO enables you to design and print your own business cards, mailers, and other printed materials. MOO’s expansive variety of business card sizes, shapes, colors, and finishes can help you stand out above your competitors.
For those occasions when you do need a graphic designer—say, for a new logo, or a customized website header image—99designs can help you find and hire one more easily. For logos, 99designs offers packages that include a design intake and 20+ logo mock-ups, with several revision rounds. Learn more about creating your own real estate logo here.
Hosting local events in your community is a great way to drive awareness of your brand and business. Evite helps you reach out to your connections about your next open house, happy hour, or meetup, and offers a variety of free design templates and tools for customizing any invitation to suit your brand.
High-quality images and graphics are crucial to presenting your real estate brand effectively online. But most real estate agents aren’t graphic designers, and hiring help to create these visuals can be expensive. Snappa’s tools and templates help real estate agents easily create graphics for social media, display ads, blogs, and more
Posting to social media can be time consuming, particularly when running around town with clients. Planoly helps you plan, schedule, and publish your Instagram and Pinterest posts ahead of time, so you can focus on building relationships. Planoly’s visual interface is designed for image and video-based social media, and dead simple to use.
Improve your lead nurturing with these real estate marketing tools
Once you’ve attracted and captured leads through great branding and digital marketing campaigns, you’ll need effective tools to help you manage, nurture, and convert those leads into clients.
Here are some solutions to help you improve your real estate lead nurturing.
Placester’s lead management solution helps you manage relationships not only through your Placester website, but also other popular property search sites like Zillow, Trulia, and Realtor.com.
Placester CRM also includes tasks and reminders to help you follow up more effectively, and integrates with Placester’s email marketing solution to automatically nurture leads over the long haul.
While it may seem ancient to some, email remains a powerful tool for building relationships with your contacts over time. But if you’re looking for a new spin on email marketing, BombBomb has you covered. BombBomb allows you to record simple videos from your smartphone or computer, then embed them directly in your emails to add a more human touch.
Reaching out to online leads can be frustrating. Structurely’s sophisticated chatbot acts as your virtual assistant for lead outreach, responding to new leads within minutes 1-2 minutes and asking questions to qualify and advance leads to the next step.
While many major real estate search websites seem to drive a wedge between real estate professionals and consumers, the RealScout platform enables agents to play an active role in a homebuyer’s journey. RealScout’s search widget can be embedded on agent websites, providing the search experience consumers expect while keeping the agent front and center.
Social networks are a great tool for building and growing relationships with potential homebuyers and sellers where they spend their time. But it can be challenging to keep up with your social media with a full schedule. CityBlast offers social media services for real estate agents and brokers, managing your posting, messaging, and advertising on sites like Facebook, Twitter, and LinkedIn for less than $2 a day.
Inbound calls convert at a much higher rate than online leads, but they’re also more difficult to respond to and track. CallAction automates your engagement of inbound calls across all marketing channels, and responds to inbound phone leads even when you can’t take the call yourself.
Chances are, both you and your prospective clients are managing busy schedules, which means that finding, scheduling, and rescheduling appointments for showing and consultations can pose a significant challenge. ScheduleOnce’s web based tools make it easy for you and your leads to find the best time for a meeting or phone call.
Like ScheduleOnce, Calendly takes the guesswork out of booking appointments with your real estate leads and clients. Calendly connects with up to six Google, Outlook, Office 365 or iCloud calendars to automatically check availability and help you and your team connect with current and prospective clients.
Keep your real estate marketing efforts organized and with these tools
Real estate agents and brokers have to juggle mountains of paperwork and coordinate with multiple stakeholders, both within their teams and outside of them.
Here are a few productivity tools to help agents stay organized and collaborate more easily.
In the age of cloud computing, managing Word documents stored on your computer hard drive is an antiquated way of organizing and accessing your important files. G Suite allows you to create documents, spreadsheets, and presentations with Google’s web-based applications, then store them on your Google Drive account and edit or access them from anywhere.
Guiding a real estate transaction means managing multiple steps, including mortgage approvals, appraisals, offers, and other important milestones. Trello’s card-based project management system allows you to break down your projects and transactions into bite-sized tasks, then organize and track them as you see fit.
Placester’s tools for brokers help you easily manage your organization’s marketing efforts. Placester’s broker subscriptions include a broker website, along with websites for your agents, ensuring a consistent brand across your entire team.
Plus, Placester’s advanced lead routing tools make it easy to automatically send online leads to the right office, team, or staff member, helping you coordinate your follow up efforts.
Texts and emails aren’t the only ways to stay in touch with your colleagues: for brokers and lead agents managing teams of supporting staff, Slack makes it easy to communicate quickly and easily. Send instant messages to individual team members, or create group channels for different offices, departments, and subjects.
Real estate agents spend a lot of time in their cars, and as independent contractors, they’re often responsible for tracking a host of business expenses. Everlance automatically logs agents’ tax-deductible mileage, expenses, and revenue, helping you get reimbursed and save money on your taxes.
Paperwork and signatures are central to any transaction, and DocuSign’s paperless tools have you covered. DocuSign enables real estate agents and clients to provide binding, legal e-signatures on important real estate documents.
The platform also offers notices and reminders to help keep time-sensitive paperwork on track, and includes a host of other features to help agents and brokers manage and complete transactions.
There are few great real estate marketing tools for brokers, and even fewer for back office tasks like business operations, agent management, commission tracking. Brokermint’s white label platform helps brokers manage their teams and transactions from contract to closing, allowing them to focus on building relationships.
Another powerful tool for transaction management, Qualia’s cloud-based title, closing, and escrow platform brings lenders, title companies, consumers, realtors, and other stakeholders together to make the process of completing a real estate transaction easy and efficient.
Measure your performance and market with these real estate analytics & reporting tools
As the saying goes, “You can’t improve what you don’t measure.” Solutions for web analytics and reporting help real estate agents see what’s working in their marketing, and make data-driven improvements that increase their traffic, leads, and conversions.
Here are a few of the best real estate agent marketing tools for analytics.
The foundational platform for web analytics, Google Analytics helps agents and brokers measure the traffic and performance of their real estate websites. Google Analytics’ reporting tools can show you where your website visitors are coming from, as well as how long they spend on your site and which pages and posts they’re most interested in.
Realtors Property Resource® (RPR) provides REALTORS® with exclusive data on millions properties across the United States. RPR Mobile helps you take the power of RPR wherever you go.
With RPR Mobile, you can look up a variety of data about a particular property, or use your location to look up nearby sales activity, all from your smartphone or tablet.
One of the keys to capturing leads and converting them into clients is timing. Revaluate shows real estate agents, brokers, and mortgage professionals the right time to reach out by using artificial intelligence to predict when leads or past clients plan on moving.
Home valuation is one of the most difficult tasks of any real estate professional, and HouseCanary is here to help. HouseCanary uses in-depth data and background information from a variety of sources to help investors, agents, and brokers accurately determine the value of their properties.
Streamline your operations with these real estate marketing tools
From staging, to open houses, to comparative market analysis (CMA) reports, real estate agents have a wide variety of marketing responsibilities.
Here are some of the best real estate marketing tools for streamlining those tasks.
A staple among real estate agents across the country, Zillow Premier Agent is a lead generation tool that harnesses the power of Zillow’s millions of visitors to generate leads. Zillow Premier Agent enables you to be the only agent advertised on your own listings, as well as advertise your business on other local listings. The program also allows you to gain exposure on both Zillow and Trulia.
Staging is a popular real estate marketing technique for highlighting the potential of a home, but moving furniture in and out of a property can be costly. As an alternative, VRX Staging enables real estate agents to “virtually” stage a home by digitally removing existing furniture from and adding new furniture to listing photographs.
Virtual tours can enrich your listing presentations and give prospective buyers a deeper experience of a property before they visit. iStaging is an online real estate marketing tool that makes it easy for agents to create virtual tours in minutes, using only their smartphone camera and iStaging’s simple and affordable device.
Open houses are still an effective tool for marketing a home, as well as networking with potential buyers and sellers. Spacio brings the open house into the modern age with digital sign-in sheets you can display on an iPad or tablet. This sign-in sheet also integrates with Spacio’s lead generation tools to help you get the most from your events.
Whether you’re a buyer, seller, or rental agent, gaining access to a property on demand can be a major hassle. Prempoint is an all-in-one keyless entry system for property managers and real estate agents. Prempoint’s solution works with a wide variety of bluetooth-enabled smart locks, ensuring access no matter the lock manufacturer.
AreaPulse allows real estate agents to create one-time or regular market reports using a lead or client’s address, ZIP code, or general area. AreaPulse’s reports include your custom branding, and offer easy-to-read charts and graphs that help your audience understand their market.
A comparative market analysis (CMA) report is one of the most important tools for converting seller leads into clients. Cloud CMA helps agents and brokers easily create custom market reports that help you win more listings, write better offers, and market your expertise.
Level up your real estate video marketing with these tools
While video is one of the best real estate agent marketing tools out there, it’s also one of the most challenging to get right. Here are some tools to help you produce great real estate videos.
While capturing video on your phone is a breeze these days, editing video is another matter. Apple’s desktop video editing software, iMovie, is also available in a mobile version for your iPad or iPhone, enabling you to cut, splice, add captions and transitions, and share your mobile videos on the go.
Priced at 99 cents in the iOS App Store, Camera Plus adds some unique features to your iPhone’s already stellar camera. For instance, Camera Plus’s AirSnap feature allows you to use a second iOS device as a remote, enabling you to press record and capture the perfect shot away from your iPhone.
Looking for more ideas on how to build your real estate brand and market your services? Check out our exhaustive list of tips for real estate marketing.
Published on October 28, 2019