Seven Essential Resources for Getting Your Google+ Business Marketing On in 2013
By Seth Price
About Inbound Marketing
Having a Google+ presence for your brand and business is a must for 2013.
While G+ is no Facebook or Twitter from an engagement perspective, Google is still king when it comes to search and search marketing, building the Google+ social network to extend search dominance even further. That, combined with Google’s rel=author attribution, Communities, +Local, and Business pages, makes it the network worth betting on in 2013.
To start, the numbers for everyday web use are pretty impressive. According to Forrester’s State of Consumer and Technology Report, 84% Of U.S. adults use the web every day; tablet ownership has doubled to 19%; and 50% now own smartphones.
About 1 in 3 queries people type into a standard Google search bar are about places. They are about finding out information about locations… This isn’t about Google Maps, just people normally looking at Google.
– Ed Parsons, Geospatial Technologist at Google
Those users are searching for business and consumer goods at an astounding rate, and finding information online that you can’t find on Facebook or Twitter’s networks. Sure, all that great content you create and post on Facebook is fantastic for community engagement, but it’s horrible for search marketing because Facebook content is not indexed (i.e. searchable) via Google, Bing, or Yahoo. To get found via search, spend some time and effort on Google+. The following resources will get you going in the right direction.
Video: Google+ for Business
Google Business just posted this video on how to implement Google+ in your business.
What the Plus!
For an easy to understand how-to guide, try Guy Kawasaki’s book, What the Plus! Google+ for The Rest of Us. What the Plus not only includes helpful tips from Kawasaki himself: it also includes crowdsourced information form G+ users. Here’s your chance to download a free copy (while it’s still available).
The rel=author Tag
If you blog in any way, you’ll want to make sure your name and photo is associated with your content online. For a step-by-step guide to using Google’s new authorship tags, check outHow to Setup Google’s rel=author Tag for Better Real Estate Marketing by Placester’s own Colin Ryan.
More Google+ for Business
Here’s a great screencast on Google+ for Business from marketing consultant and social media speaker/journalist Chris Brogan.
Guide to Going Local
The future of search is local search, especially at Google. Check out our own local search guide for instructions for setting up your business with Google+ Local, advice on content marketing, and resources for keyword research.
The Official Word
Finally, don’t forget to check out Google’s own resources at their official Google+ for Business page. Then you can get your business page set up and use the knowledge you’ve learned from the above sources to dial in your profile: get found, get recommended, and drive business online.
The Best is Yet to Come
Want to learn more? Be sure to check out our upcoming webinar, which will cover how to use social media to grow your local presence online and off. We’ll go over lots of examples, including how to use Google+ to get found via search.
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Published on January 1, 2013
Written by Seth Price
Seth is a brand and marketing strategist with 20 years of digital marketing experience. He’s the VP of Industry Relations at Placester, author of the upcoming book Road to Recognition and host of The Craft of Marketing and Marketing Genius podcasts. As a speaker, writer, and marketing workshop leader, Seth brings levity, mentorship, and a dose of reality to the businesses and entrepreneurs he coaches.