As you might suspect, agents didn’t have a lot of marketing resources available to them to promote their companies and market their clients’ listings. Word-of-mouth was an agent’s best opportunity to gain attention and build a strong business reputation.
Fast forward a century-plus, and the sheer number of real estate marketing resources at the disposal of agents, brokers, and their respective teams is overwhelming.
Comparative market analysis software, digital listing presentation templates, lead management solutions, and responsive MLS-integrated websites account for just a tiny portion of the tools, apps, and platforms real estate professionals use today. Each of these modern marketing resources help agents gain brand awareness and spread word of mouth to the world of internet search.
Without the evolution of technology that has occurred over the past couple of decades, real estate marketing would not be nearly as effective for agents and brokers today.
How has real estate marketing evolved for agents over the years? How have top producers adapted to these changes? To learn what you can do to ensure your real estate marketing strategy saves you more time, earns you more money, and helps you scale your agency so you can compete in (and dominate) your market for years to come — read on.