16 Real Estate Books Every Agent and Broker Should Read

“The Millionaire Real Estate Agent” by Gary Keller with Dave Jenks and Jay Papasan
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This esteemed real estate book from the founder of Keller Williams is the industry bible for many aspiring agents and current top producers. Based on his own experiences and those of high-earning agents and brokers he’s known over the years, “The Millionaire Real Estate Agent” offers a wealth of business advice (and templates) that can help any motivated agent bring in more revenue over the long run.

After reading this book, you’ll see why Keller is constantly highly on lists like the Swanepoel Power 200.

“The Book of YES” by Kevin Ward
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Long-time real estate coach and trainer Kevin Ward has achieved nothing but success with his Yesmasters “success training” courses. Agents from all over turn to Ward and his team to help them grow their careers (and quickly). Much of the same advice shelled out via his in-person and online training sessions can be found in this sales manual for new and experienced agents alike.

If you want to learn how to convince strangers to become your next customers, this is the go-to real estate book for you.

“Real Estate Success in 5 Minutes a Day” by Karen Briscoe
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“If I only had X more minutes/hours in my day” is a common daydream shared by many an agent and broker. As Briscoe notes in her well-received real estate book, all it really takes to advance your sales and marketing skills is five minutes at the start of every day.

In her guidebook, she recommends reading one of her 365 chapters to learn something valuable every morning.

“The Honest Real Estate Agent” by Mario Jannatpour
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Coaching REALTORS® to become successful real estate agents and continue to evolve their businesses: That’s Mario Jannatpour’s goal. His “Honest Real Estate Agent” training program has helped countless agents, while his real estate book of the same name gives industry pros the know-how to gradually progress their careers. The tips and tricks featured in Jannatpour’s book helped him develop a “successful, sustainable business without compromising [his] integrity.”

Based on his reviews, we’d wager his widely read resource could do the same for you.

“The Miracle Morning for Real Estate Agents” by Hal Elrod, Michael J. Maher, Michael Reese, and Jay Kinder, with Honoree Corder
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Elrod’s Miracle Morning brand has taken off in recent years, helping people from all walks of life improve their well-being.

The book highlights two people in particular — Rick, an agent, and Michelle, a mortgage pro — as they look to transform themselves after becoming worn down by an industry that is known to take a toll on its workforce.

“The Sell” by Fredrik Eklund
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Known mostly for his humorous behavior on the hit Bravo reality show “Million Dollar Listing New York,” Eklund is one of the nation’s top brokers. The eccentric industry pro shares his top tips on how to become an expert salesperson — both personal and professional — in his revealing real estate book.

The REALTOR resource offers advice on everything from how to earn (and keep) contacts’ and clients’ trust to pitching not just your services, but also yourself to potential customers.

“#GetSocialSmart” by Katie Lance
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If you’ve met Lance at one of the many real estate conferences she attends, or have attended one of the many regular webinars she conducts, you know she’s one of the savviest marketing minds around. If improving your social media strategy is part of your marketing plan, reading her book should be your top priority.

In this guide for real estate and general business pros alike, Lance dives into what it takes to build a comprehensive social presence and grow your leads database.

“Permission Marketing” by Seth Godin
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Though it was published way back in 1999, Godin’s marketing manual remains relevant as inbound marketing has continued to dominate the brand landscape. Godin explains that luring customers to your online presence is the key to getting permission to market to them.

This “real estate book” may not necessarily be entirely that, but its guidance for readers definitely applies to modern agents and brokers.

“The Road to Recognition” by Seth Price and Barry Feldman
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As Placester’s Seth Price notes in his book, co-written with fellow top marketing mind Barry Feldman, none of the concepts mentioned are new. However, Seth says, “What is new is the focus on creating a roadmap to follow, a coach whispering in your ear the things you need to do to set yourself up for success as you choose your own adventure.”

So, if you’re one of the “makers and doers” he refers to in his guide, it’s time to build your personal brand — and use it to generate more business!

“Laugh Your Way to Real Estate Sales Success” by Cathy Turney
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As Turney notes in her award-winning real estate book, the industry is not known for its humor. Thankfully, Turney sheds new light on the real estate field, showing just how funny some of the little moments agents and brokers experience daily can actually be. Turney doesn’t offer the same “how-to-make-a-million” advice found in many of the other real estate books listed here.

What she does offer, though, is a unique perspective on how she became a top-tier sales rep and learned from her many experiences prospecting clients, showing homes, and building her business.

“The Conversion Code” by Chris Smith
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You won’t find any basic, high-level tips and tricks in this real estate book from the co-founder of Curaytor. What you will find is intricate advice on how to engage and convert real estate leads. As Smith notes, routine interaction with your audience is the best way to resonate with prospects and transform them into clients.

If you want to learn new-school marketing activities, you’ll find few better reads than this.

“Hacking Growth” by Sean Ellis and Morgan Brown
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This collaboration between Ellis, the founder of GrowthHackers.com, and Brown, the former Inman News exec, is simply a can’t-miss real estate book. “Growth hacking” might sound like just another buzzword, but it’s actually something you do daily without realizing it. You occasionally test new sales and marketing approaches, right?

In this book, you’ll learn hacks you can conduct regularly to increase your market share.

“The HyperLocal HyperFast Real Estate Agent” by Daniel James Lesniak
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Closing $22 million in deals in your first year as an agent sounds like it would have been pretty great, right? That’s exactly what Lesniak was able to accomplish in his initial 12 months on the job — and that’s exactly what he teaches his fellow agents to accomplish. Mastering the art of locally focused marketing and contacting leads right after they show interest: That’s the main gist of Lesniak’s celebrated real estate book.

The segmentation, targeting and positioning (STP) process he outlines could be the perfect system to improve your business.

“The Million Dollar Real Estate Team” by Chris Watters with Bradley Pounds
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For some agents, it’s just not enough to become a top producer. Many want to build big brokerages where they’re the boss and run teams of countless agents. If you’re an aspiring broker, this blueprint from Watters and Pounds is a must-read.

The real estate duo provide a clearly laid out business planning template for prospective brokers, and detail how they can go from individual agent to head of their own, multi-member firm. Follow the tangible tactics and techniques outlined in the book, and you’ll get that much closer to earning your first million.

“Outrageous Authenticity” by Leigh Brown
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Hearing Leigh Brown speak live is can’t-miss theater. Not only is she thoughtful and eloquent when dispensing her real estate wisdom to attendees of her speaking engagements, but she’s also quite entertaining. Her book offers much of the counsel she shares at conferences and seminars, but with just as much punch.

Follow her real estate book’s advice about being your true self all of the time — including and especially when dealing with leads and clients — and you’re guaranteed to grow your database and close more deals.

“Shift” by Gary Keller with Dave Jenks
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We started with a revered real estate book from Keller, and we’ll bookend this list with another option from the industry influencer. Written with “Millionaire” co-authors Dave Jenks and Jay Papasan, “Shift” marks another real estate book installment that’s more than worth your time.

When the going gets rough and economic conditions diminish, Keller and Co. note you need to have a concrete plan in place to overcome adversity. You’ll be much more prepared for eventual down periods after reading this gem from the KW mastermind.

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