“It ain’t whatcha write, it’s the way atcha write it.” Those words from Jack Kerouac still ring true today, in a world where content marketing drives businesses’ bottom lines and broadens awareness of their brands. You don’t need to be the greatest writer in the world to catch people’s attention. You simply need to be creative to do so — and it all starts with the headline.
Most people don’t read beyond the headline. That means even if your blog posts are articulate, illuminating, and entertaining, people won’t read it if there isn’t a catchy title. Ensure your blog post headlines attract visitors to your real estate website with these tried-and-true headline-writing techniques.