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Creating relationships with potential customers online is getting harder and harder. With so many options for online information and entertainment, there’s no doubt the customer is firmly in the driver’s seat. This isn’t necessarily a bad thing. Consumers still want to do business with a professional they can trust – someone that can help guide them through the process and handle all of the details involved in buying & selling a home. According to Bloomberg Businessweek, “Even though 42% of homebuyers find their homes online, 89% of them use a real estate agent or broker to purchase.” Providing useful and engaging content through your online marketing is the key to engaging customers during their journey before they are ready for human interaction. So, how do you create an online marketing plan that helps you execute a consistent strategy?
The first part seems to start with actually taking the time to plan. According to studies done by the Content Marketing Institute and Marketing Profs, 52% of B2C (Business to Consumer) marketers have no content marketing strategy and basically no plan at all. Winston Churchill said it so many years ago, “Failing to plan is planning to fail.”
We created the Real Estate Guide to Online Marketing in 2014 so you can plan for success. We compiled the checklists and strategic thinking we employ during our own planning in the hopes that you can use these same tactics in your business strategy for years to come.
Let us know what you think in the comments and how you’re preparing for next year’s marketing plan.