Real Estate SEO: Ultimate Guide for Agents | Placester
In this post, we'll look at 20 actionable real estate SEO strategies to drive more traffic, leads and sales to your business.
101 real estate content marketing ideas
Running out of ideas for your blog? Check out our running list of amazing blog post ideas for your real estate website!
Top 5 Posts on Content Marketing for Real Estate
Content marketing is a valuable part of any real estate marketing strategy. To help you become a content marketing master, here's a list of five super-helpful content marketing posts.
Social Selling 101: How to Leverage Social Media for Converting Leads
The role of social media in business is expanding, and more and more businesses are tracing new customers back to their social channels. In fact, according to iMedia Connection, 57 percent of businesses have generated customers through LinkedIn, 48 percent have generated customers through Twitter, and 42 percent have generated customers through Facebook.
6 Steps to Using Social Media for Real Estate Marketing
Wondering how to use social media for marketing your real estate business? Check out these 6 detailed steps to getting started!
How to Do Content Marketing: A Starter Kit
Ever wonder how to build a content marketing machine? Check out our list of tips, templates and insight on how to do content marketing right: A Starter Kit
How to Dominate SEO for Real Estate [New Step-by-Step Guide]
SEO can help you better connect with real estate buyers and sellers, improve the customer experience, increase your authority, drive more prospects to your site, give you an edge over the competition, and increase conversions, which means more listings, more closing, more referrals, and more growth for your business.
Developing a Digital Strategy with Katie Lance
Consultant Katie Lance talks about content strategy, the power of video, and how to stay focused amid all the 'shiny objects' of today's marketing world.
Meet Jared James, Bestselling Author and One of the Most Sought after Keynote Speakers in North America
Motivational powerhouse Jared James talks about measuring success, breaking patterns, and finding yourÂ uniqueÂ DNA in Real Estate.
Beginner’s Guide to Being a Real Estate Agent
An authoritative guide to starting out as a real estate professional.
Meet Pam O’Connor, President and CEO of Leading Real Estate Companies of the World
We sat down and talked about branding with Pamela J. O'Connor, president and CEO of Chicago-based Leading Real Estate Companies of the WorldÂ®.
Curaytor: Why Online Marketing for Real Estate is Hard Work [Case Study]
Curaytor case study describes how online marketing for real estate is hard work. Using Placester's developer platform to launch a digital marketing agency
The Real Estate Agent Resume: Examples & Tips
Tips and examples for crafting the best real estate agent resume.
[Infographic] 5 Keys to Success for New Real Estate Agents
Congratulations on earning your real estate license! Now it's time to begin the real work of becoming a successful agent. Here are five ways to make it happen.
Real Estate Buyers Guide Ebook Branded For You
Looking for an ebook for your real estate marketing? Check out our offer!
[Infographic] The Secret Life of a Real Estate Agent
To provide some insight into the daily lives of real estate agents, we've put together this new infographic: The Secret Life of a Real Estate Agent.
Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic]
Our A to Z Guide to Personal Branding offers 26 tips that will help you solidify your credibility, expand your influence and grow your business.
4 Features of a User-Friendly Website Footer
Just because it's at the bottom of the page doesn't mean it isn't important. Your website's footer is more than just a container for copyright notices and credit links: it's valuable real estate that you can use to drive engagement.
[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014
Figuring out the most effective methods for generating B2B sales leads should be top of mind for those looking to connect ROI to their marketing efforts.
How to Use Display Ads for Real Estate
Want to know how to advertise online for real estate? In this tutorial, we'll teach you all about how to use display ads for real estate marketing, including how to create and monitor a display ad campaign.
IDX Explained: The Differences Between an iframe, FTP, & RETS
IDX (Internet Data Exchange) is the exchange of data between an MLS and a real estate website. In many instances, 'IDX' is used to refer to a specific technology or solution for achieving that data exchange.
The Cost of Being a Real Estate Agent
Infographic showing what it will cost you to be a successful real estate agent.
5 Killer Sources For Beautiful Royalty-Free Real Estate Photos Online
Tired of horrible stock photos and paying for images? Here's 5 Alternative Real Estate Photo Sources to Help Cope With The Glut of Drab Stock Images.
Personal Branding A to Z: 26 Tips for Building an Unstoppable Real Estate Brand [Infographic]
Enhance your real estate branding and increase awareness of your agency today, agents, with these 26 tried and tested personal branding tips and tricks.
How To Create Awesome Real Estate Blog Posts With Listings
Ever wanted to know the ingredients for a perfect blog post? Learn how to create awesome real estate blog posts over and over with zero hassle.
How to Build an Email List and Convert More Real Estate Leads
Learn how to build your real estate leads database and, in turn, your nurture email list so you can convert more of your prospects into clients.
[Video] Marketing Academy Secrets #22 : How to Use Landing Pages to Convert Visitors to Leads
Do you want to know how convert visitors to your website into potential buyers? This video will show you how to use landing pages for real estate businesses...
Meet Leo Pareja, The Most Successful Keller Williams Agent in the US
All-star agent Leo Pareja talks to Placester's Seth Price about his definition of success, niche segmentation, and the power of systems.
[Infographic] Absolute Beginner’s Guide to Real Estate Social Media Marketing
Social media is essential for connecting with consumers. Use this Beginner's Guide to Real Estate Social Media Marketing to help grow your business fast.
5 Tips for a Pleasing Website Palette
Just as a cluttered, confusing layout can cause visitors to leave your site, so can an ugly or distracting color scheme.
Why Use Google Analytics for Real Estate?
Armed with the new knowledge you gain from Google Analytics, you'll be able to make adjustments to your website and marketing strategy to improve performance.
Meet Matt Wagner, Founder of Radio and Television Experts
Matt Wagner has re-energized radio marketing for real estate in a way that has attracted many of the top real estate agents and brokerages.
Meet Sean Carpenter, Director of Agent Development for the Ohio NRT Companies
Master agent trainer Sean Carpenter talks to Placester's Seth Price about technology, humor, and what real estate agents should really be learning.
Meet Ryan Dallas, Real Estate All Star and CEO of The Ryan Dallas Team
In this interview, top agent Ryan Dallas talks about technology, recruiting, and the importance of a team-play mentality in real estate.
How to Create a 2014 Real Estate Buyers Guide to Give to Your Customers
Ever wanted to create an ebook for your customers? Learn how to create a real estate buyers guide that you can use to market your business.
How to Install Google Analytics on Your Real Estate Website
Once you have your real estate website up and running, installing Google Analytics will allow you to keep track of your site's activity.
Checklist for Choosing a Real Estate URL
Choosing the right domain name can give your website a leg up on your search optimization efforts. Here are some tips on how to pick the correct URL.
eBook Marketing: The Content Wrangler’s Guide [Infographic]
Does your content strategy include eBooks? View our Content Wrangler's Guide to eBook Marketing infographic to start growing your audience with eBooks.
The Most Incredible Real Estate Marketing Stats of 2014
Our slideshare featuring a roundup of the most incredible real estate statistics for 2014.
Meet Marc Davison, Co-Founder of 1000 Watt Consulting
In 2007, Marc Davison formed 1000watt: an interactive digital branding firm specializing in the real estate vertical with Inman's then President, Brian Boero.
Meet Sally Lapides, CEO of Residential Properties, Ltd.
Sally Lapides is president and CEO of Residential Properties Ltd., which is quickly becoming one of Rhode Island's premier real estate companies.
Convert Visitors to Leads with Retargeting for Real Estate
Want to know how to follow up with potential clients without picking up the phone? This tutorial on retargeting for real estate will show you.
The Demystification of Content Marketing: A Field Guide [Infographic]
What is content marketing? Use these definitions to inform yourself on how to use content to efficiently drive sales.
Meet Matt Beall, Principal Broker at Hawaii Life Real Estate Brokers
Just 30 months after Matt Beall founded Hawaii Life Real Estate Brokers, it became the #9 real estate company in all of Hawaii. We ask him how he rose to the top so quickly.
Influencer Marketing Ideas from Influential Marketers [Infographic]
Influencer marketing for real estate. Read influencer Marketing ideas and insight from some of the most successful marketing influencers.
How to Improve as an Agent: Measure, Analyze, Evaluate
In part six of Placester's guide for new agents, we explore the importance of looking inward to become a more successful real estate professional.
[Infographic] Real Estate Professional’s Guide to Online Marketing in 2014
Want to know how to jumpstart your marketing plan for 2014? This real estate guide to online marketing in 2014 will help you create a roadmap for success.
Inbound Marketing for Real Estate: Checklist
Getting found on the web is about creating value for people already searching on the web. Follow this Inbound Marketing Checklist to improve lead generation.
[Slideshow] 101 Amazing Logo Designs for Real Estate
To help inspire the creation of more amazing real estate logos, we put together this list of 101 great real estate logo designs.
30 Must Have Tools for Real Estate Web Developers [Infographic]
Looking for a comprehensive list of dev tools? Check out our comprehensive guide to tools for real estate web developers. Some of our favorites
How to Build an Effective Website Header in 3 Easy Steps
Visitors will naturally look at the top of a webpage first. That means you need to have a well-branded header so visitors don't abandon your website.
Finding Your Niche with Irina Kim Sang
Irina Kim Sang on how real estate agents can accelerate success by focusing on one niche, and why the best marketers are open to ideas from every industry.
Meet Tina Snyder, Art Director and Commercial Real Estate Marketing Specialist at Jones Lang LaSalle
Senior Art Director, Tina Snyder talks about branding today, "out of the box" talent, and the beauty of "going digital" in a global company.
How to Create Awesome Real Estate Blog Posts: Live Walkthrough
We take you through the basics of how to create awesome real estate blog posts and dissect examples from other experts in the industry who are creating great content.
Increase Real Estate Lead Conversion Using LeadPages
Interested in learning how to increase your real estate lead conversion? In this tutorial, we'll teach you how to create landing pages using LeadPages.net
Meet Steve Lefkovitz, CEO of Joshua Tree Consulting and Producer of the Apartment Internet Marketing conference
Apartment industry expert, Steve Lefkovitz talks about consumer influence, high investor demand and the hottest tech trends impacting the industry.
The Ultimate Guide to Getting Your Money’s Worth from Conferences
The ultimate guide to getting your money's worth from real estate business conferences. Follow this infographic to learn all the tricks.
Choosing a Real Estate Website Design Solution
The majority of website design solutions belong to one of two broad categories: custom or personalized.
[Slideshow] 10 Reasons Why You Should Use Google Analytics for Real Estate
Analytics is the process of gathering and analyzing data about website usage, and Google Analytics is a tool that can help you do that. In a day and age when 90% of homebuyers are turning to online sources when searching for a home, making sure that your website is a lean, mean, property-selling machine has never been more important.
How to Create Better Real Estate Websites Using Customer Personas
Consumer-centric marketing allows you to reach customers that are more likely to be interested in what you have to sell, saving you time and money.
[Video] Marketing Academy Secrets: How to Set Up Google’s Webmaster Tools
In episode 17 of Marketing Academy Secrets, we reveal the benefits of using Google's Webmaster Tools and help you get started setting them up.
Small Data, Big Results with Allen Bonde
Allen Bonde explains how your CRM can give you small data insights, stretch your real estate content, and generate a lifetime of value from your clients.
Meet Caroline Bass, SVP of Citi Habitat and The Hardest Working Agent in Manhattan
Leading real estate professional Caroline Bass talks about the New York City market, the value of hard work, and why it pays to be nice.
Nurturing Success with Melanie Piche
Melanie Piche on using content to nurture real estate leads, and how social media ads can help you sell to consumers who don't even know they want to buy.
[Video] Marketing Academy Secrets: How to Grow Your Audience with Guest Posting
In episode #10 of Marketing Academy Secrets, we cover the ins and outs of writing guest posts and how you can use them to grow your audience online.
The Little Black Book of SEO Terminology
Crack real estate SEO for your website with this comprehensive list of definitions for important terms related to search engine optimization.
The Secret to Satisfying Your Clients with Jeff Turner
The President of RealSatisfied talks about real estate agent reviews, mistakes you're making on social media, and how to anticipate customers' needs.
Real Estate Website, Real Estate Solution
In part three of Placester's guide to choosing a website solution, we consider the quirks the real estate industry and how they affect your site's design.
Real Estate Website Redesign Kit
Considering a redesign of your real estate website? Read Placester's real estate website redesign kit before taking any further action.
6 Steps for Choosing a Real Estate Domain Name
We hate to be the ones to break it to you, but most prospective homebuyers aren't searching for YOU on the web: they're searching for properties.
Real Estate Marketing Ideas from the Experts: How to Grow a Successful Business in 2015
It's time for real estate professionals to embrace content and inbound marketing. Real estate marketing ideas from 33 experts that will help you grow your business.
Exceeding Expectations with Brad Allen
Brad Allen on the importance of setting clear expectations with new clients, and why brokers shouldn't make sales a top priority for new real estate agents.
Thinking Like a Consumer with Nobu Hata
Nobu Hata on how new agents can audit their online presence, and what it takes to create valuable content that gets consumers up from their computers.
Raising a Real Estate Family with Tamara & Shannon Stone
The Stone Sisters explain how seasoned agents can help new Realtors get their business of the ground, and why a money mindset is a recruiting red flag.
Top 25 Most Beautiful Real Estate Websites 2014
Does your website accurately represent your brand image and your quality of service? Check out these top 25 most beautiful real estate websites 2014 to garner inspiration for your real estate website.
A Helping Hand with Chris Craft
Content provider Chris Craft discusses content creation and valuable strategies to help real estate professionals get more mileage out of their marketing.
The Funny Side of Real Estate with Eric Simon
Eric Simon describes the pitfalls of the "mythic" real estate persona, and explains how agents can craft a memorable brand that attracts the right people.
Marketing That Doesn’t Suck with Chris Smith & Jimmy Mackin
The founders of Curaytor discuss digital overload, the potential of Facebook, and why the best real estate businesses don't try to please everyone.
Getting Real with Leigh Brown
Real estate agent and coach Leigh Brown discusses training, technology, and why real estate agents need to be real with themselves and their prospects.
Banking Relationships with Lisa Archer
Lisa Archer reveals her secrets for driving website visitors, and explains how social media can be an asset in your business, or hazardous to its health.
Ask the Experts: Google Analytics for Real Estate, Part 3
We recently got in touch with three analytics experts to explore how real estate professionals can use Google Analytics to measure â€“ and improve â€“ website performance. These experts are: Jeff Bernheisel, Project Manager at 1000watt; Tom Flanagan, VP of Marketing & Technology at Residential Properties; and Peter O'Neill, Web Analyst & Founder at L3 Analytics.
The Art of Customer Service Jiu Jitsu
Here are some lessons from martial arts that can teach you about training customer service warriors at your real estate company.
Creating Conversations with Dan Stewart | Placester
The CEO of Happy Grasshopper discusses cultural recruiting, the lifespan of online leads, and why new real estate agents should adopt a me-first attitude.
Leveraging Loyalty with Jenny Wemert
Jenny Wemert shares her secrets to leveraging loyalty in real estate, and explains why running a truly successful team often means taking a step back.
The Case for Social Media Customer Support
Social care, social customer service, social customer support...whatever you call it, it's becoming more and more important for your business.
The Best Real Estate Marketing eBooks to Start 2014 Off Right
Are you an agent or broker looking for resources to improve your business? Check out our full list of real estate marketing guides!
Top 5 Posts on Inbound Marketing for Real Estate
To help you get a better handle on inbound marketing for real estate, we've compiled five of our favorite posts on the topic.