- What to Share: Listings, blog posts, website landing pages with forms, external content, Instagram photos/videos
- When to Post: Late morning, early afternoon, and early evening every day of the week
- How Often to Post: Start tweeting 12–15 times daily and add/reduce tweets based on your account’s activity
The half-life of a tweet isn’t very long — in fact, it’s considerably shorter than that of posts on just about any other social media platform. Thus, it’s important to tweet more often than you would post on other channels. The trick to Twitter success is varying the types of content you share.
A few Facebook status updates featuring your listings, for instance, will likely prove valuable to your audience. Tweeting links to your listings 15 to 20 times daily, however, may annoy your following and lead to low engagement, and possibly even unfollows.
On top of sharing your listings on Twitter, tweet links to blog posts — both yours and others’. Bookmark a list of publications, blogs, brands, and influencers that post content home buyers and sellers would find informative and follow them on Twitter. Then, use a social media automation tool to schedule tweets from them throughout each week.
Sharing a mix of others’ tweets along with your own can prevent you from coming across as overly promotional and show you actually want to provide your followers with helpful information.
Other unique types of engagement for Twitter include conducting Twitter chats, where you ask questions and respond to tweets your followers share, and tweeting random thoughts and recommendations about the local real estate market, great restaurants nearby, news about the local government and schools, and other info about your community. For instance, you could share Twitter handles of area businesses you think would interest your audience. This post from Adweek offers several more interesting tweets you can add to your daily and weekly schedules.
After developing a list of the various types of tweets you can send out into the Twitterverse, schedule them evenly throughout the week and plan to manually tweet at key followers. If you automate the majority of your tweets, you shouldn’t have an issue finding time to personally engage with prospective clients on the network.
To learn more about when and how often to tweet, take a look at these expert resources: