Learn all of the ins and outs of the Facebook Pixel.
The most tried-and-true of Facebook ad campaigns are the ones that not only reach the right audience, but also the ones that follow that audience around online. Allow us to elaborate.
Step #1: You get more could-be clients on your IDX website.
Let’s say someone lands on your website — hooray! They’re on the lookout for a bright, knowledgeable agent (such as yourself), but they need to do their due diligence by researching you. Then, they leave your site to continue their search for the numero uno agent in their market. Bummer, we know.
Step #2: They abandon your site — but the tracking begins.
However, with the Facebook Pixel incorporated into the code of your real estate website, you may just be able to stay top of mind — well, at least digitally — with this particular site visitor. The Pixel code allows you to show your Facebook ads to these individuals the next time they log onto the social network.
This way, you don’t have to worry (well, as much) about missed opportunities — a.k.a. visitors who simply don’t convert on your website for one reason or another. Rather, you’re able to ensure your brand stays in front of them, so to speak, when they land back on Facebook.
Step #3: Continue to create top-notch ads to target these folks.
As you have hopefully already done to this point, just keep on crafting enticing real estate ads on the social network that appeal to your niche buyer persona(s) — which, of course, include the aforementioned visitors you’re now able to get ads in front of on Facebook.
We explain this entire process in far more detail in our exclusive Facebook real estate lead generation ebook for agents such as yourself, but this is essentially how the Pixel can elevate your already-strong advertising game and get you more leads in a matter of days (or even hours, depending on the next time said visitors head back to Facebook — which, if they’re like the average person, is quite often).