Choose a plan that’s right for you

More than 20,000 real estate websites created with Placester across the US.

Monthly
Annually (Save up to 20%)

Do It Yourself

Intuitive and 100% codeless builder, with 30 SEO-ready templates

Starts at
$ 99 per month
No setup fee

Codeless Website Builder & CRM

IDX Integration

30 customizable templates

Chat with support

Do It For Me

Your website created and updated by our team of professionals

Starts at
$ 149 per month
+ one time $700 setup fee
Everything in Do It Yourself plus:

Creative Assistant

Custom website made by a designer

Custom property pages

Unlimited design changes & website updates

Website maintenance

Do It For Me + Content

Benefit from customized content and improve your social media presence

Starts at
$ 299 per month
+ one time $700 setup fee
Everything in Do It For Me plus:

Website content (1 piece per week)

3 social media posts per week

Google Analytics setup

Monthly success reports

Do It Yourself

Intuitive and 100% codeless builder, with 30 SEO-ready templates

Starts at
$ 79 per month (billed annually)
No setup fee

Codeless Website Builder & CRM

IDX Integration

30 customizable templates

Chat with support

Do It For Me

Your website created and updated by our team of professionals

Starts at
$ 119 per month (billed annually)
+ one time $500 setup fee
Everything in Do It Yourself plus:

Creative Assistant

Custom website made by a designer

Custom property pages

Unlimited design changes & website updates

Website maintenance

Do It For Me + Content

Benefit from customized content and improve your social media presence

Starts at
$ 239 per month (billed annually)
+ one time $500 setup fee
Everything in Do It For Me plus:

Website content (1 piece per week)

3 social media posts per week

Google Analytics setup

Monthly success reports

OPTIONAL ADD-ON
Agent Manager For Brokers

Manage your real estate back office, agent sites, and onboarding with our software. You only get billed for agents who launch their websites, so you don’t pay for those just checking it out.

$25 / per active agent, month

What Our Clients Say About Us

Steve Norton
I love Placester. The customer service has always been great. We recently found a small error that we couldn't fix, and Adrian took care of it ASAP. Thanks again for running a great service.
Steve Norton
Norton Realty
Tammy Bond
Placester has been great to work with. My website looks amazing and I have to thank my consultant Pauline for that. She listened to my vision, gave me ideas, helped me incorporate my own ideas, and guided me all the way through the creation process!
Tammy Bond
007 Tamy Bond
Jordyn Hillner
Placester makes it incredibly easy to have a very versatile and professional website for business promotion, lead capture, and so much more. With top-notch customer service and a very user-friendly platform, there is no other website builder that compares.
Jordyn Hillner
Hillner Homes
Julie Converse
My website has been live for a couple of weeks. I needed to make some edits and I didn't know how to publish a new agent or a change to an existing agent. I emailed support and within a short period of time everything was done!! Quick, reliable and knowledgeable!
Julie Converse
Newfound Properties

Frequently Asked Questions

Plans and Websites

What's the difference between the plans?

Do It Yourself - this subscription plan is dedicated to real estate professionals who want to create their IDX website by themselves using our 100% codeless, intuitive builder. DIY subscribers get access to over 30 fully customizable templates, researched and designed specifically for the real estate industry.

Do It For Me - this subscription plan is dedicated to real estate professionals who want a new real estate website designed for them by Placester designers. Our creative process consists of three steps: 1. Kick-off meeting with our expert to get to know your needs, 2. Design process, 3. Approval & Implementation. Throughout your subscription, you can request custom property landing pages, content updates, and design changes to your website whenever you want.

Do It for Me + Content - apart from a custom IDX website, a DIFM + Content subscription offers unique blog and social media content, written and published for you regularly, Google Analytics setup, and paid advertising of 4 posts per month. This plan will help you widen your outreach and drive more traffic to your real estate website.

How customizable is the website?

In the Do it Yourself plan, our position is straightforward: you shouldn’t need coding knowledge to change the look and feel of your site, add an agent, create an area page, modify copy, update images, load a video, or even optimize details like featured listings, office rosters, and SEO. All Placester sites start with a professionally crafted design, purpose-built for real estate by our UX/UI Design Team. The Placester Design team sets a site’s style and functionality, giving you a great starting point. From there, you can start the whole creation process: change layouts, copy, fonts, buttons, colors, modules & widgets to display your content as you see fit.

Do It for Me and Do It for Me + Content plans are based on a very personal approach to building websites for clients. The use of 'me' in the plans’ names reflects the fact that each website is custom-made for one business owner. We are using the same platform to build you a website, but thanks to our knowledge and experience, we can redesign and adjust almost every site element to your needs without changing the website code.

Can I change my plan later on?

Of course! You can upgrade or downgrade your plan at any time.

Can I use my own domain name for my Placester website?

Yes, and we recommend that you do. If you don’t have a domain name yet, you’ll be provided with Placester’s free subdomain name on a sign-up, so you can get started right away.

CRM & Integrations

Is the CRM included in the plans or charged extra?

All Placester plans include our Simple CRM, autoresponders, as well as drip email and email blasts. We also integrate with dozens of CRMs if you have one you already love. See: integrations.

Does Placester integrate with ... ?

Take a look at our integrations, there are hundreds available. We're always adding new options to our integrations' lineup, so let us know If something you need isn't there.

Pricing

Can I cancel my account at any time?

Yes. We would hate to see you go, but If you ever decide that Placester isn’t the best real estate website platform for your business, simply cancel your account and continue to use Placester until the paid portion of your plan runs out. The subscription cost is not refundable. More information in our Terms of Use.

What are your bandwidth fees?

There are none. All Placester plans include unlimited bandwidth for free.

Is there a fee to have IDX on my site?

Placester charges IDX Support Fees for every approved MLS Contract. The fee is the same regardless of your plan and consists of a $25/MLS contract. Note! Agents under broker can inherit access to the same MLS; new integration is not required.

What is the active agent pricing?

Most real estate software pricing is designed to charge you per agent regardless of how many agents on your team use the software. At Placester, you only get billed for agents who launch their websites, so you don’t pay for those just checking it out. And if someone you already paid for becomes inactive, we’ll automatically stop billing your account for that agent. It’s only fair.
- In the  Do It Yourself plan, you will pay $10 / month per active agent website.
- In the  Do It For Me / Do It for Me + Content plans, you will pay $25 / month per active agent website.

What’s the difference between Express and Custom Setup?

Express Setup can be bought only with the DIY plan. It consists of 12 hours of creative enhancement, during which our experts configure your website with your personal & business details, IDX/MLS integration, and also required Site Migration Services: blog posts, testimonials, and landing pages (up to 10 pages).

Custom Setup is available for DIY and DIFM plans. The difference is that in the DIY plan, the choice is optional, while in the DIFM plan, it is required, and there are no other setups to choose from. Custom Setup includes 30 hours of creative enhancement spent on the same range of stuff you have in the Express plan. Besides that, the price covers custom homepage design, custom interior pages (up to 10 pages), search page customization: areas, communities, and custom search parameters (up to 10 pages). Moreover, if you are a Broker, we will configure your Agent Roster (up to 20 agents). The home page and other 5 pages will be SEO optimized by default. If you want, our experts can also add site animations, refresh your logo for you, and even integrate your marketing resources via Zapier.

Do I need a web host?

Placester includes secure, unlimited website hosting on all plans.

Can I hire someone to design a custom website?

Do It For Me and Do It For Me + Content subscribers get a custom website prepared by our team of designers. You can also bring your designer and grant them admin access so you can collaborate with them in real time.

What are Placester’s ‘Simple CRM’ and autoresponders?

Placester offers a simple CRM that is integrated with Zillow and Realtor, among other platforms. It enables automatic leads import and tracking, managing your clients’ details, sending automated emails, allowing clients to save their searches, and sending property alerts to them. For agents with advanced and complex contact management needs, we offer integrations with other CRMs. See: Integrations.

Do I need to share my credit card details when registering with Placester?

Placester doesn’t require credit card details on signup. You will have 30 days to try Placester website builder for free when you choose the DIY plan. For DIFM plan subscription, we will create a draft version of your website within 7 days, and your billing period won’t start unless you accept it.

How long does the contract with Placester last?

 Both subscriptions can be canceled at any time.

Does Placester offer a discounted plan?

Placester offers monthly or annual subscriptions. Yes, when you choose one of Placester's annual plans, you’ll save 20% on your billing.

How many agents can I assign to my Placester Broker account?

There’s no cap on the number of agents you can add to your Broker account. Your bill will be calculated based on active agents only (those who launched their websites). See more information about Active Agent Pricing above.

Will my MLS also charge me for IDX on top of the Placester fee?

Yes, the MLS access fee is separate from Placester's IDX support fee.