10 of the Most Innovative Real Estate Videos from 2017
By Matthew Bushery
About Inbound Marketing
Posting real estate videos on your website and social media channels can help you in many ways:
- Listing videos can help you generate buyer leads
- Neighborhood tour videos can position you as a local expert
- Brand explainer videos can relay your firm’s unique value proposition
Recognizing the value that real estate videos offer your agency is easy. The challenge is creating and publishing your own. If you’re looking for ideas or inspiration to help you get started, you’re in luck. We’ve searched the web for shining examples of listing, recruiting and testimonial real estate videos that should get you excited to sit in the director’s chair.
View 10 of the most innovative real estate videos of 2017 below to see how top real estate agents are making video a crucial component of their marketing mix.
You’ve likely seen this SoCal agency featured in a past list of the best real estate videos. Well, they’ve won a place in our 2017 roundup for good reason.
As many agents like to say, “Selling a home is selling a lifestyle.” It’s likely a phrase you’ve heard many times – but the repetition does make it any less true.
The BREG crew understands the importance of showing prospective buyers what it would feel like to live in one of their property listings.
The video above perfectly meshes together home highlights with scenes of faux owners enjoying the residence.
This performance, along with stellar camera shots and upbeat music, make the video “pop” and resonate with viewers.
High-end Miami properties tend to sell themselves — and for obvious reasons. (The most obvious reason: It’s Miami!)
A well-made real estate video that spotlights these luxury residences still helps, though.
Here’s why we love this video:
- The 1 Hotel & Homes South Beach team makes great use of the natural light and beach decor that fills the penthouse.
- The low-key music sets a soothing tone that makes video viewers feel as relaxed as they would be if they owned the home.
- The awe-inspiring seaside views from the residence are sure to pique buyers’ interest.
Recruiting real estate agents to your firm requires a strong online presence.
The Long & Foster team understand the value of video in attracting agents through digital marketing, as evidenced by this 90-second, “what-it’s-like” spot.
Pairing the business manager’s insights with scenes of agents meeting with clients makes for the perfect sales pitch.
It’s this type of expertly crafted real estate video that can attract the right sales reps to your agency, and show buyers and sellers what it’ll be like working with your firm at the onset of the process.
You may be camera-shy, but getting in front of the lens is one of the best ways to personalize your brand and sell listings.
What are the components that make myArea.ca agency’s real estate video a great example of this?
- The first half of the video provides market context
- The second half introduces a stunning property for sale
- The video does a great job of showcasing team members
- The on-camera Call To Action (CTA) urges viewers to contact a REALTOR to learn more
Note the prominent, book-ended use of the firm’s branding as well. This establishes and reinforces the agency’s credibility in a big way.
You don’t have to pitch a particular listing to earn new business. This real estate video from Keller Williams San Antonio proves just that.
By asking local authorities to explain what it’s like to live nearby, the KW team is establishing itself as an authority by association.
Moreover, the agency knows how to speak to and connect with its primary audience. Those who view the clip can instantly see and understand that the community is family-friendly.
The drone footage from above the area that showcases the entire landscape is really just the icing on the cake.
Storytelling has become a vital component to agents’ content marketing success.
One way you can tell the story of your listings is through well-crafted real estate videos such as the one above.
Partners Trust is no stranger to high-end marketing approaches. With this mini-movie, the firm shows off its selling savvy.
Some agents may view this video and think, “This is over-the-top.” But sometimes, over-the-top is what sets you apart from the competition.
Gorgeous aerial shots and slow-mo scenes help make this luxury listing video a winner.
Most home buyers want to physically check out the market in which they plan to buy a home.
However, you can become a trusted resource by producing community walkthroughs (which is just one among many other types of real estate videos).
To familiarize home buyers with a particular Seattle district, agent Enrico Pozzo created this area tour real estate video featuring many local establishments.
Wandering around town and capturing his stops on film has helped Pozzo establish himself as a local expert.
Promoting a single listing in a real estate video is hard enough. Promoting dozens of units in one only enhances the challenge.
Bespoke rises up to this challenge with a film that features many aesthetically appealing, factory-turned-luxury-residences.
With supporting images of the coastal community, Bespoke promotes this one-of-a-kind complex in style.
It’s hard to turn your eyes away from the crisp, high-resolution footage, not to mention the property itself.
Throw in the outstanding single-property site for Watchcase, and the marketing for this development is second to none.
Explaining industry-related concepts and topics in your real estate videos is yet another way to engage your audience.
Case in point: PLG Estates produced this short video to relay the benefits of boutique firms.
Placing their CEO front and center, the agency does an impeccable job at positioning itself positively against franchise firms. Additionally, the catchy background music and text overlays give the video an interactive feel.
A couple key lessons agents can take away from this video:
- The format is pretty straightforward — which can sometimes be the best approach.
- You don’t always need to be in hard-sell mode. In fact, with real estate videos, softer sells can lead to more traffic and leads in the long run.
Finally, we come to one of the most important real estate videos you can produce: testimonials.
Your past clients can often sell your future ones better than you, because they’re not on the payroll and certainly not obligated to promote your business.
In short, if former clients take the time to go on camera and advocate for your agency, your viewers (and leads) will certainly trust them.
It’s just a matter of convincing your happiest, most eager clients to agree to be filmed.
If you provided top-tier customer experiences like Jill Adler Grano did in this video, though, it shouldn’t be hard.
Once you’ve filmed these individuals, you can turn their videos into new website pages. That means more lead-generating content to boost your online marketing efforts.
Learn how to incorporate real estate videos on your agency website in this Placester webinar:
Published on September 14, 2017
Written by Matthew Bushery
I'm the Sr. Content Creator for Placester, where I educate real estate professionals about modern marketing and, in turn, help agents and brokers make the most of their online presence, earn more traffic, and generate more leads and business.