The Boutique Broker’s Guide to Delighting Agents and Winning Star Talent
Author: Seth Price
Category: Website design
Tag: Design
Part 1: Strategy: What are brokers doing for agents to help keep them happy?
- Chapter 1: Start at the beginning: Whose happiness are you cultivating?
- Chapter 2: Best foot forward: Training and onboarding
- Chapter 3: Dialing in the dollars: Financial and business planning
- Chapter 4: Sparking agent happiness with technology support
- Chapter 5: Keeping the lead machine fed
- Chapter 6: Look at us! Managing marketing materials
- Chapter 7: Getting the deal to the finish line: Transaction management support
- Chapter 8: Buttoned up tight: Compliance and supervision
- Chapter 9: I’m ready to play: Coaching and accountability
- Chapter 10: Hands across your agents’ farms: Partnership synergy
- Chapter 11: The icing on the cake: Miscellaneous offerings that make the difference
Part 2: Execution: How are brokers getting these things done?
Buttoned up tight: Compliance and supervision
At the end of the day, real estate transactions are legally binding agreements involving the transfer of tens of thousands of dollars (and more likely hundreds of thousands of dollars), and for a lot of brokers who want to compete for the top agent talent in their market, providing something more than access to basic errors and omissions insurance is one way to stand above the crowd.
Greg Fischer, CTO at West + Main Homes, notes that the compliance team at the brokerage has created separate checklists for buyers, plus pre-listing and post-listing items to tackle. “Agents have a template or a roadmap or milestone for what they should be shooting for and what the components of an end-to-end transaction are.”
The brokerage is also able to navigate changes in the market with the help of the compliance team. When the pandemic emerged in 2020, the team put together a coronavirus addendum that would help agents pause transactions where buyers or sellers had contracted the virus.
“Our compliance team does an awesome job creating, templating, and auditing all those checklists, but also doing evergreen and on-the-fly training for how to navigate things that come up.”