Marketing Academy
Product Updates, May 2018 | Placester

Product Updates, May 2018 | Placester

This month’s product updates include enhancements to Placester’s listing search functionality, as well as our integrated CRM.

Lead Views

Managing your leads effectively is all about filtering out excess noise to quickly access the people and details you need. With Lead Views, you can customize your Placester leads index to drill down to the information that matters.

Our default Lead Views help you easily capture a snapshot of the freshest and most engaged leads on your site. Plus, with the ability to show or hide columns and filter leads by different criteria, you can build and save your own custom views. Use the Last Active column to create an Inactive Leads view for prospects who haven’t visited in a while, or the Tags column to build an Open House view for isolating open house attendees. Give Lead Views a try by logging into your Placester CRM and selecting the Leads tab.

Keyword Search

The ability to browse listings by price, beds and baths, location, and other basic criteria is crucial to any property search tool. But these aren’t the only details that consumers are interested in. Every buyer has their own unique list of must-haves—and with our improved Keyword Search functionality, you can easily tailor their search experience to highlight those features.

With Keyword Search, visitors can search for homes with specific characteristics via one or more keywords in your MLS listing descriptions and amenities (e.g. “swimming pool,” “granite countertops,” “hardwood,” “guest house”). Keywords can also be used to determine featured listings on your site, create customized area pages, and send saved searches to prospects. If your MLS doesn’t support a data field that’s important to your business (e.g. “lakefront”), Keyword Search offers an easy workaround.

Polygon Search

One of our most-requested features, Polygon Search expands Placester’s map search functionality by allowing website visitors to draw an outline around their desired search area. Now, in addition to filtering by location and zooming in on our Google-powered maps, users can now click to draw a custom search area and refine the shape to suit their search needs.

Lead Views, Keyword Search, and Polygon Search are included in Placester’s Agent Pro and Broker Pro subscriptions.

Want to learn more about these and other advanced Placester features? Click here to schedule a personalized demo from one of our experts.