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Placester Launches Leads to Help Real Estate Agents Manage Customer Relationships | Placester

Placester Launches Leads to Help Real Estate Agents Manage Customer Relationships | Placester

Boston, MA – April 1, 2015 — Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents, today announced the launch of Placester Leads. With Leads, Placester continues to deliver on its promise of affordable, turnkey marketing-automation by providing a sophisticated lead management solution that goes beyond generating new business. Now, agents, brokers, and teams of any size have access to the tools that ensure key client relationships, and future prospects always remain in focus.

In real estate, lead management can be a time-intensive process. Knowing exactly which sources bring in customers, where prospects stand, and when to contact them can be the difference between hitting goals or losing listings. Leads builds on Placester’s reputation for creating amazing web applications that are simple to setup and use, so professionals can spend the most time on actions that impact their bottom line. By addressing the need to attract, prioritize, retain, and eventually land sales for customers, Leads increases productivity and also helps offices maximize the dollars they spend to generate valuable prospects.

Here’s how Leads works:

Capture Customer Prospects

Leads lets agents capture every single new customer prospect, from all of their websites powered by Placester in one spot. Leads creates prospect profiles that are easy to read, sort and navigate, with the ability to capture contact details, pictures, and more.

Prioritize the Right Leads

Leads helps agents organize contacts and focus on the best prospects for their business with lead scoring on any criteria they choose and an easy-to-use, color-coded system. Leads’ Status feature lets users label contacts they’ve already reached, while the Notes feature helps keep a detailed and up-to-date log on their prospect, so nothing falls out of focus.

Quality Follow-up Conversations

Leads’ Activity feature tracks which listings prospects have saved on a user’s website so they can make informed suggestions based on their interests and needs, improving the quality and relevance of their follow-ups.

Leverage Entire Teams

Leads lets teams share and manage prospects together. Managers can view an agent’s lead page to track progress, create groups to pool together agents and team members for sharing information or follow-up conversations, and use the Assignment feature to send leads to individuals or groups. The Routing feature also enables leads to go to specific individuals or groups, based on attributes.

“Individual agents and teams, as well as small and mid-sized brokerages, don’t typically have the resources for sophisticated lead management tools, even though they are critical for success on the web. But with Leads, Placester is making that process accessible,” said Matt Barba, CEO, Placester. “Leads is the next extension of our vision of giving real estate professionals powerful and affordable tools to organize their online world so they can succeed when face-to-face with clients.”

Placester is offering all of it’s products starting at $10 per month for an IDX website with responsive design, now including lead management. Exclusive offers are also available for REALTORS®. To learn more about Placester, visit

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, while also offering marketing tools like Facebook advertising and Google AdWords. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the National Association of REALTORS® member benefits program, REALTOR Benefits®. To date, the company has raised nearly $10 million dollars in funding and is backed by Romulus Capital and Techstars.