Marketing Academy
Placester Empowers Bean Group Agents to Take Marketing into Their Own Hands | Placester

Placester Empowers Bean Group Agents to Take Marketing into Their Own Hands | Placester

Placester, a marketing platform that connects real estate professionals and consumers, today announced its partnership with Bean Group, a real estate brokerage firm with $3 billion in transactions and listed as one of Real Trends’s 500 largest brokerages in the country, to empower its agents to take marketing into their own hands with professional online sites and tools. With Placester’s broker offerings, Bean Group’s agents now have access to beautifully customized websites that help them convert more leads, win more clients and close more deals.

With Placester’s broker offering, Bean Group agents across its 14 offices in Maine, Massachusetts, New Hampshire and Vermont will onboard onto easy-to-maintain, mobile-ready sites with IDX search, MLS integration, blogging features and lead capture, within minutes. As an agency, Bean Group will use Placester’s white label dashboard to make these powerful marketing tools its own. Through multi-site and lead management features, Bean Group can view agent leads across all sites, as they develop. This means the brokerage can immediately track leads for insights, plus monitor leads from any office and add custom attributes for better lead profiles. Placester’s tools give Bean Group the ability to develop hyper-local and real-time marketing strategies that reestablish connections with home buyers and sellers within communities.

“Real estate agents are only empowered by digital technology when they’re able to spend less time with it,” said Matthew Barba, CEO and Co-founder of Placester. “Placester’s broker offering gives Bean Group an entire marketing platform, complete with lead management, in 10 minutes. In that same time, agents can set up personal websites with modern design, seamless MLS integration and lead capture to promote themselves online. Managers and agents now have the ability to focus the majority of their time and effort on the core of business — finding buyers and sellers the perfect home.”

“Until Placester, real estate agents were spending too much of their time being bogged down by difficult to use website technology,” said Michael Bean, Founder and CEO of Bean Group. “With Placester, our agents create hyper-local listings and thoughtfully designed websites faster than the time it takes to brew a pot of coffee. Agents know that success is built on the time they’re able to spend in the field, that’s why half of our workforce has already transitioned to Placester websites.”

Placester’s marketing platform is designed to include all of the critical elements a real estate professional needs, without any of the hassle or time commitment they’ve come to dread. By blending MLS data that represents 95 percent of agents in the United States, simple and dynamic design and advertising tools, Placester connects agents to homebuyers, seamlessly.

For more information, please visit:

About Bean Group

Represented by hundreds of Realtors® who are focused on meeting the needs of home buyers and sellers in Maine, New Hampshire, Massachusetts and Vermont, Bean Group is one of the largest real estate firms in New England. Since Michael Bean introduced the company in 2003, Bean Group’s management team, support staff and agents have aligned around one simple idea – Bringing People Home. On our path to helping thousands of New Englanders find their perfect home, Bean Group has closed more than $3 billion in real estate transactions. As a result of these accomplishments, Bean Group has been listed on the Real Trends list of the 500 largest brokerages in the country for six consecutive years (2009 – 2014), and was featured on Inc. Magazine’s prestigious Inc. 500|5000 list of fastest growing, independent companies in the United States in 2011, 2012 and 2013.

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design and mobile optimization, while also offering marketing tools like Facebook advertising and Google AdWords. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the National Association of Realtors member benefit program. To date, the company has raised nearly $10 million dollars in funding and is backed by Romulus Capital and Techstars.