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Placester Partners with National Association of REALTORS®

Placester Partners with National Association of REALTORS®

Boston, MA – November 19th, 2014 – Today, Placester has announced a new partnership with the National Association of REALTORS® (NAR), to offer discounted websites to its members. As the newest member of the REALTOR Benefits® Program, Placester will make its platform and products available to NAR’s membership of more than one million REALTORS® at an unprecedented $5 per month. Members will also enjoy access to a special co-branded NAR interface, along with exclusive website designs.

“This is a historic partnership for us and for the real estate industry,” said Placester CEO Matt Barba. “We’re pleased that NAR shares our vision of giving every REALTOR® the tools they need to build direct relationships with consumers, and we’re incredibly excited to work with them in helping agents and brokers take control of their online presence.”

The REALTOR Benefits® Program is the official member benefits program of the National Association of REALTORS®, the largest trade association in the United States. The program connects NAR’s membership of more than one million real estate professionals with an elite group of companies via exclusive promotions and services.

Placester’s partnership in the REALTOR Benefits® Program represents a milestone in the company’s ongoing mission to build products for all real estate professionals, Barba said. “Most website platforms are built for the ‘one percent,’ tech-savvy agents and firms with deep pockets. We’re creating a solution for the ‘99 percent’ of the real estate community, agents with average budgets who need to get online quickly and easily.”

With this goal in mind, Placester released a completely redesigned version of its platform in September. The update streamlines the process of setting up and maintaining a real estate website, offering the most essential features in a user-friendly format any agent can understand and implement. In addition, the company recently announced a major price reduction for its agent websites from $45 to $10 per month. Now, with its deep discount for REALTORS®, Placester is the most affordable real estate website product on the market.

Each Placester agent website comes with responsive templates, IDX integration, hosting, blogging capabilities, and support by phone and email.

About Placester

Placester is a real estate website and marketing platform that helps real estate professionals grow their businesses online. Through data partnerships with over 95 percent of MLSs in the United States, Placester provides cost-effective real estate websites with IDX search, modern design, and advanced lead capture. In addition to offering websites for agents and brokers, Placester also provides websites and search technology for local media companies and publishers, including Hearst Corporation’s nationwide network of daily and weekly newspapers.

Finally, Placester connects real estate professionals and media outlets to create an advertising marketplace for real estate, allowing agents and brokers to easily purchase and place digital ads with a variety of local and national publishers.

Placester was founded in 2010 by Matt Barba and Frederick Townes. The company has raised nearly $10 million in total funding to date, and is backed by leading investors, including Romulus Capital and Techstars.

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