Real Estate Agent Essentials: How to Earn Repeat Business
By Matthew Bushery
About Inbound Marketing
According to the J.D. Power 2014 Home Buyer/Seller Satisfaction Study, buyers and sellers who work with a particular agent or firm multiple times tend to favor that relationship more so than first-time buyers do. This is great news for real estate agents, but there’s one thing they need to ask themselves: “How can I get former clients to work with me again?” It’s great that repeat clients are happier with their representation — but what does it take to secure their business again?
Building relationships with your clients is an absolute must in today’s real estate industry (well, assuming you want to be a successful real estate agent, that is). The Internet makes it easier than ever to stay in touch with former buyers and sellers. But, you need to have the right connection with your past clients: Carefully nurture and maintain your relationship over the years so you stay top-of-mind when they decide to buy or sell again.
To help you do just that, check out some of our past in-depth Real Estate Marketing Academy posts.
The extra mile: That’s how you separate yourself from the competition and remain in clients’ thoughts. Long after you help buyers purchase their dream home or sellers off-load their residence, you need to continually wow them with personal touches. Take these expert relationship tips to heart and you’ll increase your odds of turning old business into new business, or acquiring referrals and testimonials.
If the previous article shows how to go the extra mile, this article shows how to go the extra 10. Connecting with clients on a deeply personal level during the home purchase or sale process is one way to become memorable to them. Another (better) way is connecting with them constantly over the years. See how real estate agents delight their clients in unique ways — from pizza parties to personalized presents — to show them just how much they appreciate their business.
Customers gravitate toward professionals with bright, happy personalities and demeanors. Improving your disposition (even if it’s already pretty cheerful) never hurts. These 10 tips and tricks will teach you how to become a happier (and, in turn, more successful) real estate agent, and can help you when connecting with old clients. After all, what buyer wants a bummed-out agent helping with their home search? Earning repeat business requires a bright and sunny mood, so heed Marketing Manager Sandra Manzanares’ advice and put a smile on that face.
While you’re undoubtedly eager to connect with past clients via your real estate marketing and in-person visits, doing so requires having a delicate touch. Contacting former buyers and sellers too often or infrequently could end your chances of representing them again down the road. Editor Colin Ryan highlights things agents do that can diminish their reputations and, consequently, their chances of earning another commission check from Steve Seller or Betty Buyer.
Other Expert Resources to Check Out
There are many more professionals, bloggers, and experts who know the importance of repeat business to agents’ success in real estate. Here are some insightful articles that can help you build and maintain relationships with clients and improve your chances of earning their business once again:
- The Relationship Business from Realtor Magazine
- In Real Estate, It’s About the Relationships from Nimble
- How to Build Your Relationships with Your Top Clients from ReferralMaker
- What’s Your Story? Here’s Why Your Customers Need to Hear One! from Realtor Magazine
Want to learn how to be a successful real estate agent? Consider hiring a real estate coach, who can teach you how to build relationships with clients and earn their business once again.
How important are repeat clients for the success of your real estate business? Share your thoughts with us below.
Published on October 28, 2014
Written by Matthew Bushery
I'm the Sr. Content Creator for Placester, where I educate real estate professionals about modern marketing and, in turn, help agents and brokers make the most of their online presence, earn more traffic, and generate more leads and business.