Real estate marketing has evolved significantly in the past decade. The era of only sending out flyers, paying for billboards, and (gasp) cold-calling leads is long gone … which should put a big smile on agents’ faces everywhere. Today, we live in the marketing automation era — one in which blogging, email, and social media efforts are essential, but also streamlined. An inbound marketing strategy is how you can reach your audience, but marketing automation is how you will maximize that real estate lead generation.
Below, we provide a comprehensive look at what marketing automation is, including its numerous benefits, how it’s used by professionals, and how you can set it up to amplify your real estate marketing.