All of your real estate leads are unique. You’ve likely already made this not-so-shocking observation just by chatting with your top prospects on the phone and in person. What you may not have realized just yet, though, is your nurture strategy for each and every one of those could-be clients also needs to be unique.
While the structure of your lead nurturing efforts should remain uniform for every home buyer or seller that you do business with, the details of each prospect’s housing situation will all be different. Therefore, you should craft a nurture blueprint that can be slightly modified and tailored for all of your real estate leads.
If you haven’t built a nurture structure for your agency, or aren’t sure how to make your email, texts and calls more relevant for each contact in your database, our newest ebook will help you start personalizing your approach.
Below, we’ve pulled together some actionable advice based on the strategies top producers use to nurture their real estate leads: