Real Estate Marketing Academy

Real Estate Blog Posts Made Easy: Open Houses

By Colin Ryan

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Create More Renewable Blog Content From Your Listings

real estate blog posts made easy, placester

In How To Create Awesome Real Estate Blog Posts With Listings, we showed you how to use your listing data to create relevant and attractive blog posts with the “Best X in Y” format. But there are other ways you can spin your listings into content.

Open houses, for instance, are an easy source of renewable blog content for real estate marketers. By offering weekly lists of the open houses in your market and inventory, you’ll provide your audience with valuable information that’s already search engine-friendly.

“It’s not what you’ve got, it’s what you use that makes a difference.”

— Zig Ziglar

Here’s how you can easily create your own Open House blog post.

Step 1: Add Post Title, Post Description, and Subheadings

Add Post Title, Post Description, and Subheadings

Step 2: Add High-Quality Photos and Links

Add High-Quality Photos and Links

Step 3: Edit Descriptions and End Post with Clear Call To Action

Edit Descriptions and End Post with Clear Call To Action

Easy, right?

Now let’s remove the notes and see what your finished post should look like from start to finish.


Mercer County Open Houses: November 9, 2013


Hello everyone! Here are this week’s open houses.

For more information on one of these listings, give us a call at (123) 456-7890 or drop us a line at homes@myrealtor.com.

57 Marshall Dr | Princeton Junction, NJ 08550

Be sure to include local search keywords in the title and alt text of your image

Price: $475,400

Date: Sunday November 9, 11:00-12:30pm

Come check out this 2-bath, 3-bed bungalow close to the park. This home offers updated kitchen that is fully applianced. Spacious living room with beautiful hardwood floors. Updated bath with a tub and shower plus a half bath off the kitchen. Updates include maintenance free exterior with newer metal roof, siding, gutters and windows. All this plus oversized one car garage, fenced in yard, gazebo and beautifully landscaped yard. Don’t let this one pass you by!

11 Hunt Ct | Hamilton, NJ 08690

Be sure to include local search keywords in the title and alt text of your image

Price: $595,000

Date: Sunday November 9, 1:00-3:30pm

Magnificent 4 bed, 3.5 bath Dutch colonial on a cul-de-sac in the Hamilton Gate community. Freshly painted, 2 new hot water heaters, new windows, granite counters, and updated baths. Large master bedroom suite with walk-in closet. Professionally finished basement with 2 private rooms and a full bath. Two car garage has storage Loft. Large fenced in yard with pool is wonderful for entertaining. A must see!

64 Bundy Ln | Lawrence Township, NJ 08648

Be sure to include local search keywords in the title and alt text of your image

Price: $850,000

Date: Sunday November 17, 1:00-3:30pm

This beautiful 4 bed, 3.5 bath home is ideally located just minutes from downtown Princeton. The first floor offers two story foyer, living room, dining room, family room with fireplace, den, gourmet kitchen, 1.5 bath and laundry room. The second floor offers large master bedroom with walk-in closet and stylish master bath, three more large bedrooms, hallway bath and balcony overlooking family room. Other features include finished basement, oversized two car garage, security system, and gorgeous backyard brick patio.

Want to stay informed on future open houses? Sign up for our email newsletter below!

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“A wise man will make more opportunities than he finds.”

— Francis Bacon

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