You can’t successfully make business decisions without knowing if your sales and marketing efforts are delivering real results. Closely tracking marketing metrics in Google Analytics, like website traffic, clickthrough rate, and return visitors, and sales metrics in your customer relationship management software (CRM), which allows you to see leads and their status in the sales cycle, is the best way to truly understand if your real estate marketing and sales tactics are working.
The problem many real estate agents face is they’re unsure of which of these metrics they need to routinely inspect to improve their business. If you’re overwhelmed by the array of sales metrics you can monitor and aren’t confident which ones should be prioritized, we’ve got you covered. Read below to discover the core metrics you must keep close tabs on.