Here’s the ugly truth: there are a lot of bad marketers out there.
Some marketers know they’re bad. For instance, only 38 percent of B2C marketers believe their organization’s content marketing efforts are effective. Others, however, have no idea. In fact, just 37 percent of B2C companies have a documented content marketing strategy, while more than 56 percent aren’t clear on what an effective content marketing program looks like.
“Indecision is the worst decision…The biggest mistake people make is trying everything once, versus trying the right thing a dozen times.”
— CHRIS SMITH
Of course, marketers aren’t entirely to blame. After all, 8 in 10 say they are either understaffed, or overloaded. Nevertheless, it’s clear that bad marketing negatively affects your customers and, by extension, your brand. Take social media, where 83 percent of consumers have had a bad experience with marketing. Add to that the fact that people are more likely to share negative experiences than positive ones, and you have a recipe for disaster.
Thankfully, Chris Smith and Jimmy Mackin are on a mission to put an end to bad real estate marketing once and for all.
Chris and Jimmy are two of the biggest names in real estate technology. Chris has served as Chief Evangelist at Inman News and Chief Peopleworker at dotloop. Jimmy previously founded Frugyl, which provided reviews of technology products and services for real estate agents. In 2012, they joined forces to create Curaytor, a marketing firm that helps some of the top real estate teams in the country build better brands online.
Chris and Jimmy are all too aware of the time suck agents face in navigating their marketing tools. “The biggest challenge facing our industry is that we don’t want to become employees of our own business,” Jimmy told us. “We don’t want to become so entrenched in the day-to-day work of running a business that we don’t have an opportunity to work on our business.” The key, Chris says, is to focus on the channels and relationships that produce real results.
In this special interview, we sat down with Chris and Jimmy to talk about overcoming digital overload, the true potential of Facebook, and why the most successful real estate businesses don’t try to please everyone.
- Matt Barba & Seth Price