Bio Is Your Brand
Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.
Today, 62% of agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place to make a personal connection is in the biography.
While your website may focus on available properties and past successes, your bio is where your education, experience, skills and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.
Shane Inman discusses his commitment to excellence in customer service as well as his depth of experience in the real estate industry. Inman’s occupational pride is evident, as is his devotion to the company’s design expertise.
This bio speaks to customers and business associates alike:
So, what steps should you take to write a compelling realtor biography?
Let’s take a look…
How to Write a Real Estate Bio
There are some foundational elements that go into writing a realtor bio. Agents should include information about qualifications, personal background, specific way they work with clients, knowledge of the local market and involvement in the community.
Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with home buyers.