Once you have your real estate website up and running, installing Google Analytics will allow you to keep track of your site’s activity. Specifically, with Google Analytics you’ll be able to monitor visitors (e.g. How many people are visiting your site?), traffic sources (e.g. Which sites are sending the most visitors your way?), content (e.g. Which pages on your site receive the most traffic?), and goals (e.g. How many visitors to your site are performing specific actions?).
Here are step-by-step instructions for getting Google Analytics set up on your real estate site:
Step 1: First thing’s first: You need to sign up for an account at http://www.google.com/analytics.
Step 2: Once you’re signed up, log into your account and head to the Admin tab at the top right of the page.
Step 3: From Admin, select the account that you created in Step 1 and click “+ New Property.”
Step 4: On the next screen, Google Analytics will have the tracking options you need preselected. So you can go ahead and scroll down to the “Setting up your web property” section and enter your website’s name, URL (aka web address), and time zone. When you’re finished, click “Get Tracking ID.”
Step 5 (for non-Placester websites): Here’s where things get a little tricky. You need to copy the tracking code snippet and paste it into your website’s source code just before the </head> tag. If you don’t have access to your site’s source code (or don’t know what the heck “source code” is), get in touch with your website’s manager/ developer and ask for assistance.
Step 5 (for Placester websites): Head to Site Tracking from the Website Settings drop-down and copy/paste your Tracking ID (UA-XXXXXXXX-X) into the field provided. Don’t forget to click “Save.”
Note: Once you’ve added the tracking code to your website, it can take up to 24 hour for all of the data to appear in your Google Analytics account.
Want to learn more about using Google Analytics for real estate? Download our eBook below!