Leverage social media.
Social media offers ample opportunities to generate newsletter subscribers. And likely, there are social media followers you have right now that aren’t aware you have a newsletter. Here are some ways to use social to spread word of your real estate newsletter and get more subscribers:
Add links to your bios.
Each platform offers different space restrictions on user bios, but many bio areas on Facebook, LinkedIn, Instagram, and Google+, allow space where you can add a link users can click (directing to your dedicated landing page) to join your newsletter. If you’re getting ample website traffic and solely want to focus on newsletter subscribers for an extended period of time, you could even change your “website address” on Twitter and other social channels to your newsletter landing page.
Use built-in social features to highlight your newsletter.
Many of these platforms also allow email integrations that attract and make it simple for users to sign up. Having a newsletter landing page also allows you to direct traffic from two interesting places on social:
- Facebook call to action buttons you can customize with “Sign Up.”
- Twitter Lead Generation Cards that look like ads and offer seamless sign-up.
Schedule social posts about your newsletter.
You’re used to sharing posts about listings and articles, but tweeting, posting, and sharing information about your newsletter is a great way to generate clicks to your newsletter’s landing page. As mentioned above, just because someone is following you doesn’t mean they’re aware of your valuable newsletter, but simply sharing a post about it can drastically increase engagement and sign-ups. When considering creating posts about this, use the same principles you would when creating opt-in forms, high-value social posts, and even advertisements:
- For copy, focus on a benefit to the user, highlight the value you’ll provide, or use social proof to attract people to join. And, always offer a call to action that entices users to sign up.
- Don’t skimp on creative. People love visuals, so include graphics or images that convey the value within your newsletters so you can attract the eye to your newsletter post.
Then, automate and schedule these posts using a social media scheduler so you can manage the consistency of your newsletter marketing.
Comment on your own posts.
Leverage your content promotion as a way to talk about your newsletter. Sharing a post about your latest market report? Share that post on social and add a note or comment with language like “Would you like to receive more posts like this in your inbox? Click here to sign up for my newsletter!”
Capitalize on lead capture opportunities on visual platforms.
While more visual social platforms feel like a place users wouldn’t be looking to sign up, many of these platforms integrate email subscription opportunities that receive high conversions.
First, start by including your newsletter sign-up link in bios on places like SlideShare and Youtube. Then, think about creative ways to use their built-in features:
- SlideShare offers a sign-up pop-up to place where you’d like in your presentation, allowing you to specifically ask for a viewer’s email and integrate it with your email list. There’s also space to add details about your presentation where you can drop your newsletter landing page link.
- YouTube offers pop-up elements that can appear during videos and direct users to the landing page of your choice. Additionally, it allows for ample content below your video where you’re able to include a sign-up link.