You’re a small business owner, and with that comes all the challenges of running a business: lead flow, accounting, employee management, and growth. At the end of the day, you desire to provide a great service for your customers and make a decent living yourself.
As a digital marketing professional myself, I am often asked when someone should hire help to generate more business from their digital marketing. There is no one-size-fits-all answer … though I believe there are some tried and true guidelines to work through to determine if it’s time pay someone to handle your real estate marketing strategy and execution for you.
Before we get into those reasons, allow me to also say that, even when you hire someone to do your marketing for you, you still need to be involved in the process. As the face of the business — and especially in a face-to-face, high-trust industry like real estate — your marketing needs to be personal. Thus, it needs to sound like your voice and reflect your approach to working with clients — whether informal, full of data, or the other reasons people use you as their agent.
Secondly, you need to understand what the marketing agency you ultimately employ does to drive your business. You may not be well-versed in digital marketing, but you should ask questions around why the firm you end up working with suggests the strategies they do so you can understand the implications and potential risks.
Marketing is similar to accounting in this way. You may not be an accountant or an accounting expert, but you should know where your money is going and ask questions of your accountant to make sure you are within the bounds of the law and that your business can continue to operate.
With all that said, here are the primary reasons you should hire help for your real estate marketing.