You know how the saying goes: You’re only as smart as the people you can quote. (Who said that? Us, just now!) There have been plenty of razor-sharp people who have chosen real estate as a career path, or who simply had something interesting to say about it.
We collected 99 different real-estate-related quotes: Some about the value of buying it, some about investing in it, and some just for agents. Enjoy!
The need of owning a home is universal to all human beings. It has been one of the strongest tropes in political, economical and cultural discourses. Here are some of our favorite quotes for buyers and sellers.
1. Real estate is the best investment for small savings. More money is made from the rise in real estate values than from all other causes combined.—William Jennings Bryan
2. I will forever believe that buying a home is a great investment. Why? Because you can’t live in a stock certificate. You can’t live in a mutual fund.—Oprah Winfrey
3. Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent, for real estate is the basis of wealth.—Theodore Roosevelt
4. Landlords grow rich in their sleep without working, risking or economizing.—John Stuart Mill
5. Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.—Marshall Field
6. There have been few things in my life which have had a more genial effect on my mind than the possession of a piece of land.—Harriet Martineau
7. If you don’t own a home, buy one. If you own a home, buy another one. If you own two homes, buy a third.—John Paulson
8. I still think buying a home is the best investment any individual can make.—John Paulson
9. The ownership of a home, the feelings of independence that comes with the possession of a bit of the earth are among the most powerful incentives to high civic interest and usefulness.— Calvin Coolidge
10. The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today.—Koki Adasi
11. A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.—Barbara Corcoran
12. Buy on the fringe and wait. Buy land near a growing city! Buy real estate when other people want to sell. Hold what you buy!—John Jacob Astor
13. But land is land, and it’s safer than the stocks and bonds of Wall Street swindlers.—Eugene O’Neill
14. Everyone wants a piece of land. It’s the only sure investment. It can never depreciate like a car or washing machine. Land will only double its value in ten years.—Sam Shepard
15. Buy real estate in areas where the path exists…and buy more real estate where there is no path, but you can create your own.—David Waronker
16. Investing puts money to work. The only reason to save money is to invest it.—Grant Cardone
17. A man travels the world over in search of what he needs and returns home to find it.—George A. Moore
18. Some people look for a beautiful place. Others make a place beautiful.—Hazrat Inayat Khan
19. It is a comfortable feeling to know that you stand on your own ground. Land is about the only thing that can’t fly away.—Anthony Trollop
20. The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.—Maya Angelou
21. I knew, as every peasant does, that land can never be truly owned. We are the keepers of the soil, the curators of trees.—Lisa St. Aubin de Teran
22. Property mistakes are like a bad haircut…they grow out in the end.—George Choy
23. The only thing you are guaranteed in new construction is that it is going to take longer than they told you.—Egypt Sherrod
Here are some words of wisdom by women..for women!
24. The bottom line: investing in real estate is smart because property is tangible. People always have, and always will, need shelter. This means it is very unlikely that our need for shelter (ie: buying or renting homes) will ever go away.—Kathy Fettke
25. In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes.—Sarah Beeny
26. It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers—real estate matchmakers.
—Valerie Fitzgerald
27. There’s always opportunity in real estate. It’s just a matter of finding that opportunity in the current market.—Samantha DeBianchi
28. You need to fear not having the business more than you fear calling your leads.―Beverly Ruffner
29. Real estate is a contact sport.— Tracey Hampson
30. I advise women to invest in real estate. It is the collateral to be preferred above all others, and the safest means of investing money.—Hetty Green
31. Real estate is like Jack and the Beanstalk’s goose that lays golden eggs. It’s something that pays you month after month, whether you are working or not.—Kathy Fettke
Feeling dull or uninspired? We all get this way sometimes. Here are some meaningful quotes to remember why we are in the business in the first place. You can print out your favorites and hang them in the office, or read them occasionally to your morning coffee.
32. Owning a home is a keystone of wealth… both financial affluence and emotional security.—Suze Orman
33. Property has its duties as well as its rights.—Thomas Drummond
34. Real estate is the closest thing to the proverbial pot of gold.—Ada Louise Huxtable
35. I would give a thousand furlongs of sea for an acre of barren ground.—William Shakespeare
36. The land is the only thing in the world worth working for, worth fighting for, worth dying for, because it’s the only thing that lasts.— Margaret Mitchell
37. Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.—Franklin D. Roosevelt
38. Personal property brings you into society with men. But land is part of God’s estate in the globe; and when a parcel of land is deeded to you, and you walk over it, and call it your own, it seems as if you had come into partnership with the original proprietor of the earth.—Henry Ward Beecher
39. The problem with real estate is that it’s local. You have to understand the local market.—Robert Kiyosaki
40. Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.—Paul Clitheroe
41. Real estate investment, your life goals, and current life journey should be in the same straight line. Many are losing investors because these three are not in line.—SM Paranjothi Pandian
42. It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers—real estate matchmakers.
—Valerie Fitzgerald
43. Success is actually a short race—a sprint fueled by discipline just long enough for habit to kick in and take over.—Gary Keller
44. Earn as much as you can, save as much as you can, invest as much as you can, give as much as you can.—John Wesley
45. The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.—Loren Weisman
46. Make a customer, not a sale.—Katherine Barchetti
47. Real estate practice is not about selling or buying a home. It’s about representing your client’s greatest asset to your client’s greatest benefit.—Alex Delgado
48. Real estate is the purest form of entrepreneurship.—Brian Buffini
49. Success in real estate comes down to two factors: taking care of and valuing the customer.― Michael Miedler
50. The research tells us that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home—the mistakes are costly.—Dave Ramsey
51. Success in real estate starts when you believe you are worthy of it.—Michael Ferrara
52. In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably more than any other profession that I know of.—Johnny Isakson
53. I am basically a full-time psychologist who shows houses every now and then.—Dori Warner
These motivational quotes will definitely boost up morale in your team and strengthen their sense of purpose. You can share them with your team during a weekly call or include them in your e-mails to the agents in your brokerage!
54. Great agents are not constrained by opportunity—they’re constrained by capacity.—Guy Gal
55. This is a real-estate-driven economy from top to bottom.—Christopher Thornberg
56. I view real estate as the most intriguing opportunity that I’ve seen in my business lifetime.—Richard Rainwater
57. Perhaps the secret to making a billion dollars in real estate is that there is no secret.—David Lichtenstein
58. Real Estate provides the highest returns, the greatest values, and the least risk.—Armstrong Williams
59. Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young [person] or wage earner of today invests [their] money in real estate.—Andrew Carnegie
60. No investment on earth is so safe, so sure, so certain to enrich its owner as undeveloped realty. I always advise my friends to place their savings in realty near some growing city. There is no such savings bank anywhere.—Grover Cleveland
61. Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.—Barbara Corcoran
62. Find out where the people are going and buy the land before they get there.—William Penn Adair
63. To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.—Anthony Hitt
64. Want to disrupt real estate? Ask yourself what people don’t like about the real estate experience and what they’re doing outside of the tools you provide them.—Kurt Uhlir
65. Every individual deserves to be educated and fully informed on the details that go into every touchpoint of a real estate transaction.—Doug Fish
66. Don’t beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one.—Kurt Uhlir
67. Good intentions and a desire to help people alone will at best lead you to a mediocre career in real estate.―Sean Moudry
68. In the business world, the rearview mirror is always clearer than the windshield.—Warren Buffett
69. Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.—Michelle Moore
70. If you don’t adopt disruptive technology, you will be disrupted.―Brad Inman
71. A forever real estate agent understands that the concept of home is predicated on the many changes life can bring, and it doesn’t start—or end—with the transaction.―Gino Blefari
72. The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.—Jay Baer
73. A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness.—Tim Dulany
74. At what lengths are you willing to go to on a daily basis to build a thriving real estate career? — Jon Cheplak
75. Most top producers in real estate, like in every business, are focused on learning and biased towards action. If you want to keep growing, you have to make learning and action your highest priorities.—Kurt Uhlir
76. In real estate, you make 10% of your money because you’re a genius and 90% because you catch a great wave.―Jeff Greene
77. You are not buying a home…you are buying a lifestyle.—Sarah F. Findel
Why sell a house? Warren Buffet seems to know the answer!
78. The most important quality for an investor is temperament, not intellect… You need a temperament that neither derives great pleasure from being with the crowd or against the crowd.—Warren Buffett
79. You will become at least as rich as the amount of good debt you take in your life.—H. J. Chammas
80. Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.—Warren Buffett
81. Never depend on a single income, make an investment to create a second source.—Warren Buffett
82. Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.—Zig Ziglar
83. The key is, no matter what story you tell, make the buyer the hero.—Chris Brogan
84. You must learn that selling is not selling; it is providing and the key to providing is knowing in advance what to provide.—Todd Duncan
85. I can find you a great apartment, in a great neighborhood, for a low price. Pick two.―Emile L’Eplattenier
If you want your business card to stand out from the crowd, put a quote on it! It has to be short and bold - here are some of our favorites:
86. The major fortunes in America have been made in land.—John D. Rockefeller
87. The best time to buy a home is always five years ago.—Ray Brown
88. If you’re not going to put money in real estate, where else?—Tamir Sapir
89. Wise spending is part of wise investing. And it’s never too late to start.—Rhonda Katz
90. When you invest, you are buying a day that you don’t have to work.—Aya Laraya
91. Don’t work for money; make it work for you.—Robert Kiyosaki
92. Expansion always, in all ways.—Ryan Serhant
93. Invest in yourself, you can afford it, trust me.—Rashon Carraway
94. Realtors are the gatekeepers of community.—Trent Williamson
95. Don’t wait to buy real estate. Buy real estate and wait.—Will Rogers
96. Buy land, they’re not making it anymore.—Mark Twain
97. Home is the nicest word there is.—Laura Ingalls Wilder
98. The best investment on Earth is earth.—Louis Glickman
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