One of the most meaningful pieces of advice that new real estate agents get is to create a unique value proposition, or UVP, which helps articulate why a buyer or seller might want to hire them. And while many agents do a decent job of nailing down some kind of value proposition, they struggle to make it, well, unique.
In case you need to brush up: Your UVP is a short statement that explains who your clients are, the specific problem you solve for them, and why you’re able to do that more effectively than other agents in your market. Many top agents have more than one UVP, and it’s not a terrible idea to reevaluate your UVP every now and then to ensure it’s still reflective of your day-to-day business.
If you’re not sure how to create your UVP—or you’d simply like to try a more standardized approach—we’ve broken the process into eight steps. You’re welcome!