In any profession, a slick-looking website is a sign that you take your job seriously—but it’s even more critical for real estate agents, whose clients often either find their agent online or do a bit of stealthy clicking before reaching out to connect. And it’s also a truism that for many agents, one website might as well be the same as another: They all contain the same components, arranged in slightly different ways.
Yes, it’s true that buyers and sellers will expect certain things from your website, and you should certainly be providing them with the basics. But it’s also true that you can exceed their expectations by offering something extra that nobody else in your market is delivering. We’ve rounded up 9 standard real estate website components that you’re obligated to provide, and given you 11 ways to blow past those expectations and into the realm of client delight.