2013 was the year of responsive web design, and this practice will only gain momentum in 2014 as more and more developers shift their focus toward the growing audience of mobile web users.
We’ve handpicked some of our favorite responsive websites built on the powerful foundation of WordPress and the Placester platform. The sites below have been designed to adapt to various screen resolutions and look incredible on smartphones and tablets, allowing anyone to get their real estate website off the ground quickly. Some were custom built by developers, while others use our themes with no customization at all. If you’re looking for a responsive real estate website design for your next project, the sites on this list offer a taste of the endless possibilities on the Placester platform.
(UPDATE FOR 2016: We’ve provided a more up-to-date list of Placester customers’ real estate websites that feature all of the latest (and beneficial) features. Check them out to see how agents use our sites to enhance their online presence and real estate lead generation efforts.)
Barka Real Estate
Stylish homepage photos of his recent and sold listings along with dozens of detailed neighborhood pages and a routinely updated real estate blog featuring local market info, events, and trends makes Barka Real Estate’s website one to emulate.
The O’Neill Team
This real estate agent website for the group of Realtors from Berkshire Hathaway HomeServices stands out in many ways — one of which is the in-depth resources page, which offers an array of useful housing information for its local audience of buyers, sellers, and homeowners.
Azure Team at Realty One Group
The Azure Team makes the most of its Placester IDX website by showcasing its most noteworthy listings on the homepage and offering an easy way for its visitors to get in touch with the Realtor group to learn more about its value proposition and niche market specialties.
Maui Real Estate Hub
It certainly doesn’t hurt when you work in a market featuring views like the one above. The Maui Real Estate Hub team takes advantage of these stunning shots by highlighting them in their homepage slideshow and the community pages dedicated to each area on the island.
International LX Group
Given the International LX team offers a variety of real estate services geared toward the average home buyer and seller along with investors of residential and commercial properties, it’s no surprise the group provides detailed info for each niche real estate audience on its site.
Casaday Allison Group at Wydler Brothers Real Estate
Never underestimate the power of social proof on your real estate website. The Casaday Allison group doesn’t, as it features numerous testimonials and examples of listings its sold in recent months on its site.
Video marketing has become an increasingly important facet of agents’ digital presence, so it’s refreshing to see the Greenwich Spaces team embed some of its own recordings on its Placester IDX website to inform and educate its home buyer and seller audience.
A lead capture form, a mortgage calculator, some recent blog entries, and a host of local listings greatly enhance the homepage of this real estate agent website from Placester customer Celeste Pacelli. Add in some convincing testimonials and she’s got quite the online presence.
Pier to Pier Brokers
Some real estate agents are afraid to show off their brands, like the behind-the-scenes moments at the office with colleagues. As Pier to Pier Brokers exhibits, though, doing so can humanize your real estate brand and show there are real people behind your business.
Market data, tips and tricks on the buying and selling process, and some great promotional content that relays his value prop are the first and foremost items that pop off the page of California-based agent and Placester customer Wilson Leung’s real estate agent website.
Southern Life Living
Southern Life Living’s Laura Bradley clearly understands the importance of visual branding, as her real estate website perfectly displays her logo, brand color scheme, and social media accounts, all on her homepage for her niche buyer and seller audience to see right off the bat.
Advice on how to list a property, finance a home purchase, and relocate to a new city are featured on the homepage of RE/MAX agent Carol In — more than enough to show she’s a knowledgeable real estate resource her leads and clients can trust.
As an agent, you know there will be times when certain listings are worth promoting more than others. Kim Woehr-Kates recognizes this, as she created a stand-alone page for her most exclusive listings along with some detailed descriptions on the residences on her website.
Ginger and Co.
When looking to hire a seller’s agent, many aspiring sellers want to see happy clients. Ginger Vereen of Ginger and Co. clearly understands the importance testimonials and reviews have on her business, as she spotlights several recent satisfied customers on her site’s homepage.
For those real estate firms using a single website for its entire team, it’s vital to provide in-depth bios for each agent and broker on staff — and the Valentine Properties crew has done a wonderful job at showcasing its staff of trained real estate pros on its Placester website.
Once you have your real estate agent website set up, use this Placester Academy guide to help optimize it for search, lead generation, and conversion.